Katyayan Gupta

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Katyayan serves eBusiness & Channel Strategy Professionals with research on mobile devices (smartphones and tablets) and mobile applications. His research helps organizations identify new business opportunities offered by mobile technology and develop strategies to effectively engage with consumers through mobile devices. Other areas of research include mobile marketing, mobile customer experience and digital disruption through mobile. He previously covered topics like bring your own device (BYOD), mobile device management, and 4G LTE.

Katyayan's research and analysis have been widely cited in publications including Bloomberg, The Wall Street Journal, Forbes, The BBC, Economic Times, The Times of India, and others. He is also a frequent panelist and speaker at leading events like Interop, NG Telecoms, and Nasscom.

Previous Work Experience

Previously, Katyayan worked at Evalueserve as a project manager and senior business analyst, handling end-to-end project and account management, team training, and business development. He also worked at Keane and Artech Information Systems.

Education

Katyayan holds a B.Tech degree in electronics and communications engineering.

Katyayan Gupta's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Commerce Is Poised To Take Off In India

    The number of smartphone and tablet owners in India will double by 2017 as mobile devices increasingly become extensions of consumers' lifestyles. A host of macro factors, such as the emergence ...

    • Downloads: 75
  • For eBusiness & Channel Strategy Professionals

    Report: Case Study: ING Vysya Boosts Customer Engagement With Its Banking App

    ING Vysya Bank, a midsize Indian private-sector bank, wanted to give its customers an always available, self-service direct banking channel to fulfill its business objective of increasing custom...

    • Downloads: 97
  • For eBusiness & Channel Strategy Professionals

    Report: Case Study: Indiabulls Real Estate Uses A Tablet App To Drive Sales Growth

    Indiabulls Real Estate Limited (IBREL), an India-based real estate developer, faced two key business challenges: engaging with prospective buyers to improve sales and reducing the cost of lead g...

    • Downloads: 61
  • For Infrastructure & Operations Professionals

    Report: Enterprise Mobile Application Adoption Trends In India

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in ...

    • Downloads: 131
  • For Infrastructure & Operations Professionals

    Report: The Enterprise Mobility Outlook For Asia Pacific In 2014

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless br...

    • Downloads: 214
  • For Infrastructure & Operations Professionals

    Report: Mobility Adoption Is Poised For Strong Growth In India

    The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business decis...

    • Downloads: 427
  • For Infrastructure & Operations Professionals

    Report: Tablet Market Dynamics In Asia Pacific And Japan, 2012 To 2016

    Tablet usage is growing rapidly across the globe, including Asia Pacific including Japan (APJ). Features like large screen size, portability, and ease of use allow consumers to use tablets to ac...

    • Downloads: 383
  • For Infrastructure & Operations Professionals

    Report: The Enterprise Mobility Outlook For Asia Pacific In 2013

    This report gives enterprise mobility vendors guidance on how to identify business opportunities in Asia Pacific (AP) in 2013, providing insights into end user companies' telecom and mobility pr...

    • Downloads: 252
  • For Infrastructure & Operations Professionals

    Report: A Big Boom In The Videoconferencing Market Awaits In Asia

    Videoconferencing will emerge as the preferred mode of communication. Asia Pacific leads the global market with more implementations planned in the next 12 months and beyond than Europe or North...

    • Downloads: 249
  • For Infrastructure & Operations Professionals

    Report: The Enterprise Mobility Outlook For Asia Pacific In 2014

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless br...

    • Downloads: 214
View all of Katyayan Gupta's Research

Clients who work with Katyayan Gupta also work with: