Forrester Research : Analyst

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Leslie Owens

Principal Analyst & Research Director serving Enterprise Architecture PROFESSIONALS

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Blog: Enterprise Architecture Blog

Leslie serves Enterprise Architecture Professionals. She leads a team of analysts who provide research and advisory services on emerging technology, information strategy and architecture, data management, and content management. Leslie provides Forrester's coverage of specific information management topics such as enterprise search, semantic tools, information classification, and taxonomies. She helps enterprises improve access to information through strategic application of technology and guidance on process.

Previous Work Experience

Leslie has more than 12 years of experience in the field of information management. Prior to joining Forrester in 2007, she managed the enterprise search program at Abbott Laboratories. In this role, she developed the enterprise search strategy and guided the selection of ontology management software. In addition, she contributed to enterprise initiatives around records management, collaboration, digital asset management, and web content management systems. Prior to Abbott, Leslie developed taxonomies as an independent consultant for Fortune 500 clients.

Education

Leslie holds a master's degree in library and information science from the University of Illinois at Urbana-Champaign, with a focus on cataloging and classification. She holds an undergraduate degree in political science from Duke University.

Research Coverage:

Enterprise Portals & Search, Enterprise Portals, Intranets & Extranets, Enterprise Search Platforms, IBM, Information Management, Information Workplace, Microsoft, Research In Motion, Taxonomy & Classification, Text Mining & Analytics

Reports (4)
Data Surveys (1)

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Interactive Marketing Strategy and Process
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For Marketing Leadership Professionals
Report:Compare Your Campaigns To 70 Others
Benchmarks: The Email Marketing Playbook
Shar VanBoskirkSeptember 06, 2012
This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...
- Downloads: 1513
- Rating:
For Marketing Leadership Professionals
Report:ForecastView — An Overview Of Our Global Forecasts
Vikram SehgalJune 12, 2012
Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...
- Downloads: 1
For Marketing Leadership Professionals
Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)
ForecastView Spreadsheet
Niki ScevakDecember 05, 2012
Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...
- Downloads: 8
For Marketing Leadership Professionals
Report:The Best And Worst Of Paid Search In 2012
Benchmarks: The Search Marketing Playbook
Shar VanBoskirkFebruary 14, 2013
Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...
- Downloads: 1116
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)
June 13, 2012
Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

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Leslie Owens

Principal Analyst & Research Director serving Enterprise Architecture PROFESSIONALS

Research Coverage:

Refine your results

Role

Methodology

Analyst

Topics

Industry

Region

For Marketing Leadership Professionals

Report:Compare Your Campaigns To 70 Others

For Marketing Leadership Professionals

Report:ForecastView — An Overview Of Our Global Forecasts

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

For Marketing Leadership Professionals

Report:The Best And Worst Of Paid Search In 2012

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

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