Why Read This
A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using mobile technologies to collect new kinds of data about consumers, crunch it in the cloud, and then employ a mix of engagement tactics on mobile devices to spur consumers into action — and create mobile moments. Forrester interviewed more than 40 innovative companies and thought leaders driving this revolution in healthcare and wellness to understand the cutting edge of mobile engagement. This report captures three lessons from the mobile health (mHealth) avant-garde and turns them into action for eBusiness pros.
Tags: Business Models, Consumer Mobile Devices, Consumer Mobility, Corporate Strategy, Customer Engagement, Data Management, Data Warehousing, eCommerce, Information Management, Innovation, Mobile Apps, Mobile Commerce (mCommerce), Product & Solutions Strategies, Technology Product Strategies