Forrester Magazine


	A s the web and newer technologies continue their inevitable journeys from new to mainstream media, the curious persistence of print is unmistakable. All of us have the ability to read full-length books and magazines on our computers and handhelds; hardly any of us does it. There’s something reassuring about print: The simplicity, portability, and permanence of print make it an ideal communication vehicle. This magazine’s ambition is to become a permanent part of CEOs’ business libraries, stuffed with ideas and advice that will last. We cover pressing topics with rigor, utility, and imagination.

Featured Research The Mind Of The DVR User Reversing The Aging Work Force Crisis US eCommerce Overview Scenario Design: A Disciplined Approach To Customer Experience Peter Chernin’s 10 Rules For Media Survival If you have trouble accessing these reports, you may need to install Acrobat Reader. This free software lets you view and print PDF files.	Editor's Note Letter from Forrester's CEO, George Colony Explore Is Your Company Evil? By Richard Siklos Enron. WorldCom. Wal-Mart. The corporate wrongs multiply, creating an uneasy sense that the signals have failed at the intersection of capitalism and greed. What’s a CEO to do? How to Stop the World By Adam Penenberg There’s enough nuclear fuel sloshing around the planet to build thousands of Hiroshoma-size bombs. The bad guys know this. No wonder the good guys are worried. The Innovation Moment By David Churbuck Innovation, corporate leaders hear endlessly, is the special sauce of business progress. But when it comes to making it new, many companies are clueless. Innovation To Go By David Churbuck Companies are farming out their innovation efforts. Introducing Innovation Networks. NeXT? You’re Soaking in It By John Paczkowski Think Steve Jobs’s NeXT computer was a failure? It defines the way we experience personal computing. The Turnaround Template By Harris Collingwood No two organizational revivals require exactly the same approach. But when you talk to people who have actually led turnarounds, you’ll see some common themes emerge. Connect The View From C-Level CEOs are looking for executives who can see past their own desks Consumers and DVRs: It’s Love! But providers of video on demand are plotting to break up the romance. Software You’ll Use in 2205 If a water main can last 200 years, Dan Bricklin asks, why not a computer program? Low-Cost Carriers Take Off Europe is the new capital of cheap flights. Just don’t expect creature comforts. Expect the Worst Disaster planning is no fun, but it sure beats the alternative. Chief or Chimera? How to tell when a new C-level title is legit—and when it’s just a fad. Peter’s Principles News Corp. chief Peter Chernin’s rules for thriving in the new media world. Stop! You Still Have So Much to Teach Me! How companies can capture the learning and experience of retiring employees. Release Is Google Making Us Stupid? Don’t look now, but there’s a debate raging about the long-term effects of our reliance on search technology. Bursting Bubbles Holland’s Tulipmania was a classic speculative bubble, right? Not so fast. When Blogs Turn Pro What’s gained, what’s lost when mainstream media outlets snap up their amateur rivals. Let the Eagles Soar Philadelphia’s pro football team takes loyalty promotion to new heights. Requiem for a Convention Comdex, the tech industry’s founding schmoozefest, breathes its last. Las Vegas yawns. My Untraceable Summer Vacation Yes, it’s possible to have a holiday completely off the grid. Just don’t expect to enjoy it. Voices From the Ether The Conet Project collects the coded whispers of Cold War spies. Ultralight: Not Just for Hang Gliders Anymore Thanks to new materials technology, that backpack just got a lot lighter. Pop-up Blocker Meet Ben Edelman: law student, blogger, and scourge of cybersleaze. Corporate Rock Still Sucks Company songs make a comeback. Can this trend be stopped? Ward Christensen Has a Posse A new documentary tracks down an Internet pioneer. Cry, My Beloved Comma Texters thumb their, well, thumbs at conventional punctuation. Izzit OK?