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Featured Research
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Editor's NoteLetter from Forrester's CEO, George ColonyExploreWhy Your Customers Hate YouBy James SurowieckiWho are your customers? Most companies can’t answer that question, and even if they could, they’re not set up to do anything with the information. The Faces of OffshoringBy Emily Backus, Jennifer Hamm, and Harris CollingwoodOffshoring is remaking individual lives, industries, cities, even whole countries mdash; but not always in obvious or predictable ways. Hear the stories of the people on the front lines of the offshoring revolution. The Road to WellvilleBy Steve MirskyWhere medicine intersects with IT, there’s enormous potential to produce better patient outcomes, reduce costs — and untangle the chaotic U.S. healthcare system. ConnectOffshoring, Round 2Companies are getting the hang of outsourcing. Now, can they get a handle on costs? Letting the Boss BlogWhen CEOs should blog and when they shouldn’t. Lost in TranslationHispanic consumers are flocking to the Internet. Does your company’s website speak their language? CEO Gut CheckThanks to Blink, instant thinking is in. But intuition isn’t foolproof. Identity CrisisConsumers aren’t the only victims of hackers and phishers. So are corporate reputations. Who’s the Boss?Your CIO needs to report to someone — maybe not the CEO. Still Buying After All These YearsAs the CD-buying population grows older, the music industry tries out some new sales pitches. Sizing Up Sarbox SoftwareForrester ranks the new compliance packages. Commercial InterruptionsTime is running out for the 30-second TV spot. The alternatives are still on the drawing board. ReleasePoint, Click, and ShootA Texas ranch comes under fire for hunting via the web. “This Is Your Captain Squeaking . . .”Scientists explore the computing potential of rat brain cells. We’d Like to Thank Our SponsorsA compendium of odd pairings. Keeping It RealBusinesses grapple with consumers’ ever-changing notions of authenticity. Gangs of New YorkA leading business-network theory is correct, but for the wrong line of business. Up, Up, and AwayGot some high-performing employees? Send them hurtling toward Earth. The AmazoniansA look inside the world of Amazon.com’s top product reviewers. Sensor SensibilityRest a little easier on the beach this summer. All ThumbsA text message interview with an SMS speed champ. Is That a Phone in Your Pocket?Porn makes its way onto mobile phones, and an industry quivers. Apple’s PieIs iTunes a good thing for the music industry? Feature CreepNo, really. You need this new device. Trust us. |
