Consumer Product Strategy Professional

Consumer Product Strategy Professional

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Featured Research

Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

by Sarah Rotman Epps, Seth Fowler
with J.P. Gownder, Laura Wiramihardja

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with its own stories of success and failure. As new tablets and media products come out, the realm of what's possible will continue to expand, and media product strategists will have to continue to hone and develop their tablet products. We have compiled nine of the best practices for media apps on tablets, with examples of each.

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Forrester's Consulting insight and expert analysis will equip you to develop, launch, and evaluate winning product strategies by helping you answer these tough questions. Our research-based approach to consulting provides us the tools to help you in a variety of ways, including:

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  • Reviewing product messaging, positioning, or competitors.
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