Customer Intelligence Professional

Customer Intelligence Professional

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  1. Transform customer knowledge into strategic insight
  2. Measure and optimize marketing performance across channels
  3. Select marketing technology and services providers
  4. Register NowAdvocate the business value of Customer Intelligence

Featured Research

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Using Site-Based Intelligence To Drive Multichannel Marketing Improvements

by Joe Stanhope

Marketers today have a dizzying array of online and offline touchpoints at their disposal, but without a doubt all roads lead through the Web. For most organizations, Web sites, microsites, landing pages, communities, and other interactive properties are mission-critical for acquiring, retaining, and nurturing customers and other target audiences.

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Practice Overview

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Consulting

Are you looking for a strategic advisor to help you build the most effective customer intelligence strategy? Forrester has several tailored offerings that meet the specific needs of your role:

  • Customer Contact Strategy Development
  • Database Marketing Maturity Assessment
  • Inbound Marketing Assessment
  • Web Analytics Strategy Development
  • Marketing Technology & Vendor Selection

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Executive Programs

The Customer Intelligence Council provides members with expert guidance toward making better-informed, strategically sound database marketing decisions. Working together, members immerse themselves in topics such as contact optimization and segmentation strategies, organization and governance issues, and processes for managing vendor and service provider relationships.

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