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Featured Research

How To Incorporate Social Media In Market Insights

by Tamara Barber

Social media is here to stay, and the world of market research cannot ignore it any longer. Yet while most market insights professionals are interested in the concept of using social media as a source for insights, the actual application and practice of social media market research still remains a black box. In reality, when and how to incorporate this kind of data into the broader market research goals need not be such a mystery. This report lays out the four main categories of insight that can be gleaned from social media and demonstrates how to carry out a social media research project using the typical tenets of a good market research process.

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Featured Teleconference

The ROI Of Research -- A System For Quantifying And Increasing The ROI Of Intangible Services


Presented by:

Richard Evensen, Senior Analyst

Air Date: Tuesday, March 15, 2011

Agenda:

  • Why Market Insights Professionals should measure and quantify the value of research
  • The challenges with quantifying value and ROI
  • Paradigm shift -- approaching the challenge holistically
  • A new approach to determining the value and ROI of research

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