Featured Research

Define Your Marketing Innovation Strategy

by Mary Beth Kemp

Many marketing leaders take advantage of new opportunities as they present themselves, organically building change into their approach and organization. But innovation in marketing should be much more than moving into digital, testing social applications, or dabbling in mobile. Today, the chief marketing officer's (CMO's) opportunity is to redefine how her company will interact and engage with consumers and customers in the future.

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Practice Overview

Drive Competitive Business Success

Orchestrate your team's efforts to build a stronger, more competitive brand, fuel business growth, and ensure competitive business success.

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Creating a Social Brand Strategy

How To Choose The Channels And Tactics That Are Right For Your Brand

Forrester has recently been working with companies to help them create a successful brand-centric social media strategy. While social media for brands doesn't draw the same audience and attention as pure peer-to-peer media, it offers real value — and involvement — to many consumers.

If you share this challenge or simply want to learn more on how to connect your brand more meaningfully to consumers, please contact us.