Business Technology Professionals

Application Development & Delivery Professionals

• The Agile And Lean Playbook
• The Business Applications Playbook
• The Business Intelligence Playbook
• The Contact Centers For Customer Service Playbook
• The CRM Playbook
• The Digital Experience Delivery Playbook
• The Mobile App Development Playbook
• The AD&D Practice Playbook — coming Q2 2013
• The Application Life-Cycle Management Playbook — coming Q2 2013
• The Customer Information Playbook — coming Q2 2013
• The Human Resource Management Playbook — coming Q2 2013
• The Portfolio Management And PMO Playbook — coming Q2 2013

Chief Information Officers (CIOs)

• The BT Strategic Planning Playbook
• The CIO's Mobile Engagement Playbook
• The Cloud Computing Playbook
• The Innovation Playbook
• The Social Business And Collaboration Playbook
• The Workforce Experience Playbook — coming Q2 2013

Enterprise Architecture Professionals

• The Business Process Management Playbook
• The Business Architecture Playbook
• The Content Management Playbook
• The EA Method Playbook
• The EA Practice Playbook
• The Emerging Technology Playbook
• The Information Strategy And Architecture Playbook
• The Consolidation Playbook — coming Q2 2013
• The Data Management Playbook — coming Q2 2013

Infrastructure & Operations Professionals

• The Business Technology Resiliency Playbook
• The Service Management And Automation Playbook
• The Workforce Enablement Playbook
• The Communications And Collaboration Infrastructure Playbook — coming Q2 2013
• The I&O Practice Playbook — coming Q3 2013
• The IT Infrastructure Playbook — coming Q2 2013

Security & Risk Professionals

• The Data Security And Privacy Playbook
• The Governance, Risk, And Compliance Playbook
• The Identity And Access Management Playbook
• The Mobile Security And Operations Playbook
• The S&R Practice Playbook
• The Security Architecture And Operations Playbook

Sourcing & Vendor Management Professionals

• The Services Sourcing Playbook
• The SVM Practice Playbook
• The Strategic Software Sourcing Playbook
• The Telecommunications And Mobility Sourcing Playbook

Marketing & Strategy Professionals

Chief Marketing Officers (CMOs)

• The 21st Century Brand Marketing Playbook  
• The Customer Life Cycle Marketing Playbook — coming Q2 2013 

Customer Experience Professionals

• The Customer Experience Ecosystem Playbook
• The Digital Customer Experience Improvement Playbook
• The Experience-Driven Organization Playbook

Customer Insights Professionals

• The Cross-Channel Attribution Playbook
• The Cross-Channel Campaign Management Playbook
• The Customer Analytics Playbook
• The Customer Loyalty Playbook
• The Market Insights Optimization Playbook
• The Social Intelligence Playbook
• The Customer Intelligence Playbook — coming Q2 2013
• The Digital Intelligence Playbook — coming Q2 2013
• The Marketing Measurement Playbook — coming Q2 2013
• The Personal Identity Management Playbook — coming Q2 2013

eBusiness & Channel Strategy Professionals

• The Agile Commerce Playbook
• The B2B eCommerce Playbook
• The Mobile Banking Strategy Playbook
• The Mobile eBusiness Playbook
• The Retail eCommerce Playbook
• The eBusiness Globalization Playbook — coming Q2 2013
• The Mobile Insurance Strategy Playbook — coming Q3 2013
• The Digital Money Management Playbook — coming Q4 2013

Marketing Leadership Professionals

• The B2B Online Community Playbook
• The Digital Media Buying Playbook
• The Email Marketing Playbook
• The Marketing Mix Optimization Playbook
• The Mobile Marketing Playbook
• The Open Innovation Playbook
• The Social Marketing Playbook
• The Emerging Touchpoints For Marketing Playbook — coming Q4 2013
• The Interactive Marketing Agency And Organization Playbook — coming Q2 2013

Sales Enablement Professionals

• The Channel Partner Loyalty Playbook
• The Lead-To-Revenue Playbook
• The Growing Strategic Accounts Playbook — coming Q2 2013

Technology Industry Professionals

Analyst Relations Professionals

• The Industry Analyst Relations Playbook