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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
We start with your role. By aligning our entire team to your priorities, we cultivate a deep understanding of the role you fulfill within your organization and of the challenges and goals that drive you. We support your critical business and technology decisions with proprietary research frameworks, consumer and business data, custom consulting, events, and peer-to-peer executive programs — tailored specifically for your role.
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We serve 13 professional roles across business technology, marketing and strategy, and the technology industry.
As IT undergoes the transformation to business technology (BT), leaders across the IT organization are under pressure to enable business breakthrough via collaboration, become more services-focused, and foster innovation — all while cutting costs and managing day-to-day operations. Our Playbook research frameworks clarify these critical business initiatives with integrated reports, tools, and guidance for key decisions. Playbooks help you lead more successfully within IT and extend your business impact; they align to these roles: