Roles We Serve

You, first.

We start with your role. By aligning our entire team to your priorities, we cultivate a deep understanding of the role you fulfill within your organization and of the challenges and goals that drive you. We support your critical business and technology decisions with proprietary research frameworks, consumer and business data, custom consulting, events, and peer-to-peer executive programs — tailored specifically for your role.


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We serve 13 professional roles across business technology, marketing and strategy, and the technology industry.

 

As IT undergoes the transformation to business technology (BT), leaders across the IT organization are under pressure to enable business breakthrough via collaboration, become more services-focused, and foster innovation — all while cutting costs and managing day-to-day operations. Our Playbook research frameworks clarify these critical business initiatives with integrated reports, tools, and guidance for key decisions. Playbooks help you lead more successfully within IT and extend your business impact; they align to these roles:

 

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About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

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