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Marketing & Strategy Professionals
Thrive in a world changed by technology with:
- Data-driven insights to help you understand the impact of changing consumer behavior.
- Forward-looking research and analysis to guide your decisions and actions.
- Objective advice on which tools and technologies will best connect you to customers.
- Best practices that drive your marketing and cross-channel strategy.
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We help Marketing & Strategy Professionals in these roles:
Choose a role title for more details. |
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Consumer Market Research
We help the consumer market research professional in two ways. First, we provide quantitative and qualitative research studies and market analysis on the impact of technology on consumers and consumer markets. We help this professional educate their companies on trends like Web 2.0 or the rise of the mobile channel; size markets; and forecast demand in industries including media, advertising, banking, brokerage, retail, travel, healthcare, and automotive. Second, we help consumer market researchers improve their job performance and become a strategic advisor to the business. We help them choose the best vendors, adopt new research techniques like private online communities, implement scalable systems for request management and research distribution, and create an efficient research organization that can translate data into insights.
Forrester's research for Consumer Market Research professionals helps you:
- Analyze the impact of technology on consumers.
- Profile and forecast the future of consumer markets.
- Operate as a strategic business advisor.
- Work with the best vendors and research methods.
Consumer Product Strategy
Forrester helps the Consumer Product Strategy professional in their responsibilities. We monitor the latest technology trends and provide clear advice on their business opportunity. We stay on top of market developments and competitive moves and analyze their impact. And we have a wealth of proprietary and timely consumer data to help you understand consumer purchasing criteria, identify new technology adoption behavior, and perform consumer segmentation analysis. In addition, we build and regularly update five-year forecast models across a range consumer products and services.
- Build consumer product strategies that drive business results.
- Forecast product uptake.
- Adapt to changing consumer trends.
- Benchmark product performance against industry best practices.
- Evaluate emerging technologies for new business opportunities.
Customer Experience Forrester provides research and consulting on how to more fully understand your customers and their goals. Our reports benchmark user experience, while our Web Site Reviews and Cross-Channel Reviews identify the flaws in your company's channels — and help you fix them. Forrester Boot Camps teach you how to perform these evaluations yourself. We create ROI models and measurement tool evaluations, publish the Web Design Agency Forrester Wave™, and conduct advisory sessions on vendor selection.
Forrester's research for Customer Experience Professionals helps you:
- Benchmark the customer experience.
- Build the business case for change.
- Transform the business.
- Gain industry-specific insights.
Direct Marketing
Forrester offers in-depth research to help firms transform customer communications from traditional product-centric communications to customer-centric communications — focused on customer needs and relevance. Forrester helps firms understand the organization changes, new processes, and enabling technologies to help them move from a traditional push communication strategy to one that is driven by customer insight, informed by changes in customer needs, and leverages new methods of direct communication — including inbound interactions, event-triggers, and interactive channels.
Forrester's research for Direct Marketing professionals helps you:
- Strengthen direct marketing capabilities.
- Define and implement a winning technology road map.
- Find marketing and technology services partners.
eBusiness & Channel Strategy
Forrester provides proprietary, timely data on consumer trends and best practices for managing channels and partners across a variety of industries. This professional is then well-positioned to understand customers' buying habits and service behavior, benchmark his or her company against the competition, evaluate pricing, measure the return on investment of channel investments, analyze new technologies and their potential impact on planned initiatives and develop their company's single channel and multi-channel strategies. We guide the eBusiness & Channel Strategy professional in prioritizing channel strategies and technology initiatives — insights that help the eBusiness & Channel Strategy professional develop a road map for Web and cross-channel success.
Forrester's research for eBusiness & Channel Strategy professionals helps you:
- Build channel strategies that drive sales and service.
- Choose technologies that optimize online interactions.
- Adapt to changing customer buying and service behavior.
- Forecast online sales and service uptake.
- Benchmark against industry best practices.
- Coordinate multichannel interactions.
Interactive Marketing Forrester delivers research and analysis that provides unparalleled insight into changing consumer behavior and evolving trends. Forrester's trends research helps the Interactive Marketing Professional fine-tune investments in current interactive tactics and decide which emerging tactics to test and prioritize.
Forrester's in-depth assessment of marketing technologies and services providers means that we can offer invaluable guidance that helps Interactive Marketing Professionals identify and select the technologies and services partners that are best suited to their business goals.
Forrester's research for Interactive Marketing professionals helps you:
- Develop winning interactive marketing strategies.
- Justify interactive marketing investments.
- Build the right team and skills.
- Improve program performance.
- Find technology or services partners.
Marketing Leadership
Forrester offers in-depth research to help firms transform customer communications from traditional product-centric communications to customer-centric communications — focused on customer needs and relevance. Forrester helps firms understand the organization changes, new processes, and enabling technologies to help them move from a traditional push communication strategy to one that is driven by customer insight, informed by changes in customer needs, and leverages new methods of direct communication — including inbound interactions, event-triggers, and interactive channels.
Forrester's research for Marketing Leadership professionals helps you:
- Harness emerging customer trends.
- Thrive on market and technology change.
- Differentiate the brand experience.
- Optimize the marketing and media mix.
- Build influence across the company.
- Create and nurture high-performance teams and relationships.
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Register For An Online Account
Register today and you’ll get immediate free access to:
- Select research reports.
- A Forrester Web site tailored just for you.
- Research alerts or RSS feeds notifying you when we publish new research on the topics you care about.
- Newsletters featuring analyst insights on topics relevant to you.
- Audio and video.
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Call us at +1 877/574-3790 for immediate sales assistance or contact us online.
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