Martin Gill

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's Agile commerce playbook, which focuses on how consumer adoption of multiple touchpoints is driving the need for firms to abandon channel-siloed strategies to become both more customer-centric and more agile in how they embrace change. Martin covers digital and eBusiness maturity and how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations. He is based in the UK, and while covering global trends, he has a particular focus on the European retail market.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Martin Gill's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Understand The Digital Business Landscape

    To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competito...

    • Downloads: 93
  • For eBusiness & Channel Strategy Professionals

    Report: The ROI Of Digital Business Transformation

    Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale trans...

    • Downloads: 569
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: Define New Metrics For Digital Business Success

    Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer e...

    • Downloads: 671
  • For eBusiness & Channel Strategy Professionals

    Report: Sustain A Digital Culture

    Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging t...

    • Downloads: 598
  • For eBusiness & Channel Strategy Professionals

    Report: Build A Digitally Savvy Organization

    To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competiti...

    • Downloads: 197
  • For eBusiness & Channel Strategy Professionals

    Report: Welcome To The Era Of Agile Commerce

    Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers...

    • Downloads: 3852
  • For eBusiness & Channel Strategy Professionals

    Report: Manage The Cross-Touchpoint Customer Journey

    Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enab...

    • Downloads: 1704
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: Selecting Tools That Enable Agility

    The way we think of eBusiness technology has fundamentally changed. We are no longer selecting a set of platforms and technologies to launch a site; we are now selecting technologies that can su...

    • Downloads: 1378
  • For eBusiness & Channel Strategy Professionals

    Report: European Online Retail Forecast: 2011 To 2016

    Online retail sales will continue to outperform overall retail sales figures in terms of percentage growth for many years to come in Europe. As the Web becomes an increasingly mainstream part of...

    • Downloads: 1604
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: The UK Online Retail Overview, 2011

    The UK online retail market is the largest and most mature in Europe, but an almost daily stream of innovation is making things steadily more complex and chaotic. In a market led predominantly b...

    • Downloads: 1145
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