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Martin Gill

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. His focus is on the eCommerce market within the European Union, with a particular interest in the retail industry, covering both pure-play online and multichannel retailing. His current areas of research include the application of location- and context-aware mobile applications to the shopping experience; social commerce; the integration of interactive media such as video into the eCommerce mix; and physical/digital channel integration.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.


Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Research Coverage:

B2C eCommerce, Consumer Mobile Activities, Consumer Mobile Adoption, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce

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11 results in Reports

  • Martin Gill
  • Past 6 months

  • For eBusiness & Channel Strategy Professionals

    Report:The Building Blocks Of Agile Commerce

    Road Map: The Agile Commerce Playbook

    Martin GillMay 16, 2013

    Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...

    • Downloads: 65

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: Staffing And Hiring For eBusiness

    Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

    Martin Gill, Rachel RoizenMay 02, 2013

    In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we find yet again that although eBusiness team sizes are growing, eBusiness professionals feel that...

    • Downloads: 153
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:2013 eBusiness Organizational Trends

    eBusiness Professionals Believe Teams Should Integrate With Their Organizations

    Martin Gill, Rachel RoizenApril 30, 2013

    As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...

    • Downloads: 188

  • For eBusiness & Channel Strategy Professionals

    Report:Selecting Tools That Enable Agility

    Tools And Technology: The Agile Commerce Playbook

    Martin GillMarch 26, 2013

    The way we think of eBusiness technology has fundamentally changed. We are no longer selecting a set of platforms and technologies to launch a site; we are now selecting technologies that can support...

    • Downloads: 1130

  • For eBusiness & Channel Strategy Professionals

    Report:Developing An Agile Business

    Executive Overview: The Agile Commerce Playbook

    Martin GillMarch 21, 2013

    Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

    • Downloads: 529

  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail Forecast, 2012 To 2017

    Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

    Martin Gill, Zia Daniell WigderMarch 13, 2013

    By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

    • Downloads: 371

  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

    Martin GillFebruary 25, 2013

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

    • Downloads: 341

  • For eBusiness & Channel Strategy Professionals

    Report:The Luxury Retailer's Guide To Agile Commerce

    Martin GillFebruary 01, 2013

    A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

    • Downloads: 297

  • For eBusiness & Channel Strategy Professionals

    Report:Defining New Metrics For The Agile Business

    Benchmarks: The eBusiness Digital Transformation Playbook

    Martin GillJanuary 11, 2013

    Agile commerce has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

    • Downloads: 333

  • For eBusiness & Channel Strategy Professionals

    Report:Managing The Cross-Touchpoint Customer Journey

    Processes: The Agile Commerce Playbook

    Martin GillDecember 03, 2012

    Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

    • Downloads: 1114
    • Comments: 2
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Four Steps To Your Agile Future

    Strategic Plan: The Agile Commerce Playbook

    Martin GillNovember 26, 2012

    Today's multichannel company faces enormous pressure to adapt to changing customer expectations and emerging competitive threats. Legacy channel-centric approaches and siloed organizations can no...

    • Downloads: 323
 
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