About Forrester
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Martin serves eBusiness & Channel Strategy Professionals. His focus is on the eCommerce market within the European Union, with a particular interest in the retail industry, covering both pure-play online and multichannel retailing. His current areas of research include the application of location- and context-aware mobile applications to the shopping experience; social commerce; the integration of interactive media such as video into the eCommerce mix; and physical/digital channel integration.
Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.
Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.
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Most People Are Happy To Wait To Upgrade To 3D TV
At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...

Mobile Banking's Time Has Finally Come
Conceptually, this I believe ESB violates the tenets of SOA. The objectification inherent in SOA is absent (in my opinion) in your integration engine. Additionally, the solution you propose tends to...
US eReader Forecast, 2010 To 2015
eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with...
As interest in business architecture heats up, IT and business executives are asking how they can use business architecture to drive value. Many organizations have started business architecture...
This Technographics Insight takes a look at media consumptions in North America, Europe and Asia. It examines levels and trends of media consumption across the Globe.
In a recent blog post and press kit on Building Confidence in Cloud Computing, Microsoft's General Counsel, Brad Smith, calls for government action to "ensure that a robust privacy and security...
It was especially useful to consider the various focal points BPM can have, very good. The only improvement I can suggest if I may is that processes over the years have become overlaid with...
The Forrester Wave™ Vendor Summary, Q3 2007
Symphoniq offers an integrated suite of end user monitoring products aimed at incident and problem resolution for Web-based applications. The company's TrueView solution consists of a unique...
At Forrester, we believe that 2012 is an inflection point for mobile market research. Specifically, 2012 will be considered the “big bang” for a new era in market research — one in...
Why The Most Solid Thing In Your Product Strategy Is Virtual
All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

A Planning Tool For Events Attended By Industry Analysts
While analyst days may be a great way to inform, impress, and obtain feedback from industry analysts, they can be a nightmare to arrange given the unusual combination of event management and analyst...
EA organizations struggle to define what they do in terms the organization both understands and appreciates. The root cause for this struggle is often that the EA team itself is not clear about what...
Is it hard to focus your software delivery organization on the right things? Do you sometimes deliver the wrong features or give too little priority to the most important features? Are you drowning...
This highlight deck summarizes the key findings from Forrester¿s European Consumer Technology Online Survey, Q4 2008. This deck covers Home Networks, Internet connection outside of home, and...
Train for Success hosted a panel discussion today in Second Life to both look back to 2009 and forward to 2010 and discuss observations and trends in virtual worlds. The other panelists —...
I've learnt that information isn't the same as datum and what is considered to be information goes beyond what IT calls data and information. Can Forrester help on showing how different they are?...
Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at...