About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Matthew is a vice president and practice leader serving CIOs and IT leadership teams for Forrester. With more than 18 years of professional experience in enterprise IT, interactive marketing, and technology markets, Matthew leads a team of analysts, researchers, advisors, and consultants focused on business technology strategy. He also advises clients in a wide variety of industries around the globe on IT's role in innovation, IT organization, strategic planning, and workplace technologies.
One of Matthew's primary research objectives is to help clients overcome the people, process, and technology challenges in IT investments. His most recent research looks at the needs, attitudes, and behaviors of a changing workforce to understand how technology affects employee engagement and overall workplace experience. He also focuses on how companies achieve business outcomes using mobile technologies, knowledge management practices, and tools such as enterprise portals, social technologies, expertise networks, collaboration tools, and related software.
Considered an authority on workplace technologies, Matthew's research has been cited in the Financial Times, The New York Times, The Wall Street Journal, and numerous industry and trade publications. Matthew also frequently presents his research at major industry events and conferences.
Prior to joining Forrester, Matthew held a leadership position for more than five years in global management consulting firm McKinsey and Company's knowledge services operating group. In this role, Matthew led change management and global technology programs involving communities of practice, enterprise search, document management, enterprise portal, and expertise location services. Prior to McKinsey, Matthew cofounded and served as vice president of operations for an eCommerce startup based in Austin, Texas. Further professional experience includes six years of consulting and project management at interactive services firms — serving clients Canon USA, Dell, IBM, PCOrder, Trilogy, and Tivoli on commercial and public-sector applications.
Matthew graduated magna cum laude from the Babson College M.B.A. program with a focus on entrepreneurship and high-tech marketing strategy. Matthew has his B.A. in English and studio arts from Colgate University.
Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...
Working in Europe, I'm constantly hearing about social media programs designed for one country accidentally reaching users in other countries -- especially when they're done in English. Toyota's...

Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming
Latin American Consumer Technographics®
Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

My company decided to use JIVE software to power our online community, and we imported all the members from our previous forum. However, we cannot see how we can communicate with all our members...
ForecastView Spreadsheet
Total advertising spending by country and online display spending for each of the 17 Western European countries. Online display spending is further segmented by media format. Includes historical data...
I have a few ideas about where to look/go to find Enterprise Application Developers but I wondered if anyone in the community had any thoughts or ideas?
Effective mobile marketing begins with understanding how consumers use the two main types of mobile devices that can deliver rich marketing experiences: smartphones and tablets. This short report...

Executive Overview: The B2B Online Community Playbook
This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each...

Club Psych Gives "Psych-Os" A Place To Engage
USA Network (USA) has long-running TV series that have created a huge inventory of syndicated content. Hoping to use this surplus of content along with original content to further engage its fans,...
Very full and informative report, exactly what a strategist like me that majors in Twitter loves to read. Describes very well the diverse skill set and advertising options.
Trust has always been an important brand attribute, but in 2011 it will become crucial for brands to earn followers, affinity and advocacy. How will brands earn trust in social media channels? How...
Is anyone on the council going to JiveWorld next week in San Francisco? If you are and want to meet up for a coffee or cocktail let me know.Thanks!Sam SovaFiservsam.sova@fiserv.com262.347.1404@samsova
An Empowered Report
Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated...
How To Build A B2B Influencer Engagement Initiative
As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to...

Publishers Must Expand Ad Products To Address Advertiser DMP Adoption
Advertisers are adopting data management platforms (DMPs) and planning for more sophisticated audience targeting tactics, including the use of first-party advertiser data. These tactics will put...
This month I am working on some research about mobile websites. Specifically, what interactive marketers need and what to know about them. To conduct theresearch, I've been speaking with B2B and B2C...
Thus far, checking in from real-world locations has been an activity reserved for early adopters, but this behavior is growing, being spurred on by innovation from Foursquare and Facebook. Will this...