About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Matthew is a vice president and practice leader serving CIOs and IT leadership teams for Forrester. With more than 18 years of professional experience in enterprise IT, interactive marketing, and technology markets, Matthew leads a team of analysts, researchers, advisors, and consultants focused on business technology strategy. He also advises clients in a wide variety of industries around the globe on IT's role in innovation, IT organization, strategic planning, and workplace technologies.
One of Matthew's primary research objectives is to help clients overcome the people, process, and technology challenges in IT investments. His most recent research looks at the needs, attitudes, and behaviors of a changing workforce to understand how technology affects employee engagement and overall workplace experience. He also focuses on how companies achieve business outcomes using mobile technologies, knowledge management practices, and tools such as enterprise portals, social technologies, expertise networks, collaboration tools, and related software.
Considered an authority on workplace technologies, Matthew's research has been cited in the Financial Times, The New York Times, The Wall Street Journal, and numerous industry and trade publications. Matthew also frequently presents his research at major industry events and conferences.
Prior to joining Forrester, Matthew held a leadership position for more than five years in global management consulting firm McKinsey and Company's knowledge services operating group. In this role, Matthew led change management and global technology programs involving communities of practice, enterprise search, document management, enterprise portal, and expertise location services. Prior to McKinsey, Matthew cofounded and served as vice president of operations for an eCommerce startup based in Austin, Texas. Further professional experience includes six years of consulting and project management at interactive services firms — serving clients Canon USA, Dell, IBM, PCOrder, Trilogy, and Tivoli on commercial and public-sector applications.
Matthew graduated magna cum laude from the Babson College M.B.A. program with a focus on entrepreneurship and high-tech marketing strategy. Matthew has his B.A. in English and studio arts from Colgate University.
Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012
The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

Value streams and capability maps are both business architecture tools that can create a platform for strategic discussion and executive decision-making. Architects, business analysts, and process...

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard
Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

Individual Country Dynamics Drive Growth And Industry Maturity
Different factors will drive the growth of the IT services and outsourcing industries in Australia, China, and India. In Australia, as-a-service offerings, mobile application development, and mobile...

Progressive Secures The Top Position, Barely Edging Out GEICO
Forrester evaluated the secure Web sites of the four largest US private passenger auto insurance providers — Allstate Insurance, GEICO, Progressive Casualty Insurance, and State Farm Mutual...
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
How do you leverage a treasure trove of end customer data when it suddenly comes available? Sybron Dental, a dental supplies company, faced this scenario when it struck a deal with its distributors...
How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?
ForecastView Spreadsheet
Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...
An Empowered Report
Rob Sharpe, Stanley Black & Decker's director of sales training, exemplifies a HERO persona (highly empowered and resourceful operative), described in Forester's book Empowered. Through his efforts...
Forrester conducted an online survey fielded in August 2012 of 4,573 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,573), there is 95% confidence that...
How Holcim Corporate IT Transitioned From IT Infrastructure Management To Business Service Management
Holcim, a global supplier of construction materials, needed to move from being an organization that provides support on infrastructure and technology to one that functions as an internal IT service...
Business Case: The Open Innovation Playbook
Product strategists are constantly challenged to innovate products and services to satisfy short-term financial goals as well as create new benefits to meet consumer needs as they evolve over the...
An Empowered Report
Axe, a Unilever brand of deodorants, body sprays, and shower gels, began using in-person face-to-face co-creation engagements in 2007 with a limited-edition European offering. Based on that...
Forrester conducted a mail survey fielded in February and March 2010 of 42,792 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size...
After a record year for claims, a continued poor investment climate, and an economy mired in the doldrums, rates in the US for auto and especially homeowners insurance have no place to go but up....
Lessons In Product Innovation From A Leader In Co-Creation
Ask someone to name a company that embraces co-creation, and, sooner or later, you will hear "Lego." The Lego Group has been pursuing customer-led innovation for more than a decade, and it hasn't...
Benchmarks: The Customer Experience Management Playbook
How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

Business Process Pros Now Have An Additional BPM Tool At Their Disposal
Business process professionals often struggle with how to bridge the gap between the functionality of the inflexible enterprise resource planning (ERP) applications they're using to run their...