Matthew Brown

Vice President, Practice Leader serving CIOs

Matthew is a vice president and practice leader serving CIOs and IT leadership teams for Forrester. With more than 18 years of professional experience in enterprise IT, interactive marketing, and technology markets, Matthew leads a team of analysts, researchers, advisors, and consultants focused on business technology strategy. He also advises clients in a wide variety of industries around the globe on IT's role in innovation, IT organization, strategic planning, and workplace technologies.

One of Matthew's primary research objectives is to help clients overcome the people, process, and technology challenges in IT investments. His most recent research looks at the needs, attitudes, and behaviors of a changing workforce to understand how technology affects employee engagement and overall workplace experience. He also focuses on how companies achieve business outcomes using mobile technologies, knowledge management practices, and tools such as enterprise portals, social technologies, expertise networks, collaboration tools, and related software.

Considered an authority on workplace technologies, Matthew's research has been cited in the Financial Times, The New York Times, The Wall Street Journal, and numerous industry and trade publications. Matthew also frequently presents his research at major industry events and conferences.

Previous Work Experience

Prior to joining Forrester, Matthew held a leadership position for more than five years in global management consulting firm McKinsey and Company's knowledge services operating group. In this role, Matthew led change management and global technology programs involving communities of practice, enterprise search, document management, enterprise portal, and expertise location services. Prior to McKinsey, Matthew cofounded and served as vice president of operations for an eCommerce startup based in Austin, Texas. Further professional experience includes six years of consulting and project management at interactive services firms — serving clients Canon USA, Dell, IBM, PCOrder, Trilogy, and Tivoli on commercial and public-sector applications.


Education

Matthew graduated magna cum laude from the Babson College M.B.A. program with a focus on entrepreneurship and high-tech marketing strategy. Matthew has his B.A. in English and studio arts from Colgate University.

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  • Manufacturing
  • Marketing Leadership
  • For Marketing Leadership Professionals

    Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

    How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?

    • For Marketing Leadership Professionals

      Tool:Mass Influencers' Influence Is Not Just Online But Offline As Well

    • For Marketing Leadership Professionals

      Report:Investing In Tech Marketing, 2011

      Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

      The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

      • Downloads: 853
    • For Marketing Leadership Professionals

      Charts & Figures:Automotive Pricing Models Show Diversity Of Business Models

    • For Marketing Leadership Professionals

      Report:Combine Social And Mobile To Build B2B Customer Relationships

      How B2B Interactive Marketers Can Drive Engagement, Not Just Leads

      B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...

      • Downloads: 1060
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    • For Marketing Leadership Professionals

      Tool:Mass Influencers Are More Likely To Fan A Company Or Brand And To Share Links

    • For Marketing Leadership Professionals

      Report:Pricing As A Strategic Competency

      Why Price Needs To Become More Than Just A Number For Product Strategists

      Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

      • Downloads: 597
    • For Marketing Leadership Professionals

      Report:Compare Your Campaigns To 70 Others

      Benchmarks: The Email Marketing Playbook

      This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...

      • Downloads: 1522
      • Rating:
    • For Marketing Leadership Professionals

      Tool:Mass Influencers Have More Trust in Company And Brand Communications

    • For Marketing Leadership Professionals

      Tool:All Ages Express Growing Concern About The Environment

    • For Marketing Leadership Professionals

      Report:Maximize Media ROI With A Customer-Centric Approach

      Road Map: The Digital Media Buying Playbook

      This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity...

      • Downloads: 82
    • For Marketing Leadership Professionals

      Report:Case Study: Starbucks Uses Social Co-Creation To Drive Green Product Strategy

      An Empowered Report: A Social Co-Creation Case Study

      Starbucks has placed a strong emphasis on its social co-creation strategy. Product strategists at the world's largest chain of coffee houses have a well-established and active online community from...

      • Downloads: 570
    • For Marketing Leadership Professionals

      Report:The Best And Worst Of Paid Search In 2012

      Benchmarks: The Search Marketing Playbook

      Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...

      • Downloads: 1118
    • For Marketing Leadership Professionals

      Report:"Smart Body, Smart World" For Marketers

      Sensor Devices Disrupt Marketing Practices

      Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

      • Downloads: 260
      • Rating:
    • For Marketing Leadership Professionals

      Tool:CQ Scorecards For Green Commuting Options

    • For Marketing Leadership Professionals

      Report:2011 Social Technographics® For Business Technology Buyers

      Technology Marketers Must Prepare For The Coming Storm

      Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing...

      • Downloads: 1122
    • For Marketing Leadership Professionals

      Report:How CPG Web Sites Should Use Video

      Using The Online Video Product Scorecard To Identify Best Practice

      Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

      • Downloads: 403
    • For Marketing Leadership Professionals

      Report:Welcome To The Multidevice, Multiconnection World

      Product Loyalty's New Calculus

      Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

      • Downloads: 1421
    • For Marketing Leadership Professionals

      Tool:How Can You Appeal To Those Of Your Consumers Who Are Watching Online Video?

    • For Marketing Leadership Professionals

      Report:Why Product Strategists At The Lego Group Treat Co-Creators Like Royalty

      Lessons In Product Innovation From A Leader In Co-Creation

      Ask someone to name a company that embraces co-creation, and, sooner or later, you will hear "Lego." The Lego Group has been pursuing customer-led innovation for more than a decade, and it hasn't...

      • Downloads: 248
    • For Marketing Leadership Professionals

      Report:Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

      ForecastView Spreadsheet

      Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes historical...

      • For Marketing Leadership Professionals

        Report:Case Study: Best Buy's Retailer-Led Product Strategy

        Retailers Can Act As Consumer Product Strategists, Too

        Most retailers sell other companies' goods; on occasion, they will sell products developed by others but branded as their own. Best Buy does both of those things, but the company has also done...

        • Downloads: 558
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      • For Marketing Leadership Professionals

        Report:Organizing For Interactive Marketing

        You Should Prepare For A Distributed Organizational Model — Here's How

        The question of how marketers should staff and structure their internal interactive organizations is growing more common as the interactive marketing function takes a more central role in overall...

        • Downloads: 1249
      • For Marketing Leadership Professionals

        Tool:Convenience Quotient Results For Green Commuting

      • For Marketing Leadership Professionals

        Report:Justify The Investment In Open Innovation

        Business Case: The Open Innovation Playbook

        Product strategists are constantly challenged to innovate products and services to satisfy short-term financial goals as well as create new benefits to meet consumer needs as they evolve over the...

        • Downloads: 298
      • For Marketing Leadership Professionals

        Report:The Path To CPG Innovation Is Wide Open

        Why Open Innovation Is A Natural Fit For CPG Product Strategists

        Consumer packaged goods (CPG) companies are facing a daunting challenge: finding ways to differentiate their products among a sea of competing offerings. Incremental changes will not suffice; nor...

        • Downloads: 333
       
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