About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Matthew is a vice president and practice leader serving CIOs and IT leadership teams for Forrester. With more than 18 years of professional experience in enterprise IT, interactive marketing, and technology markets, Matthew leads a team of analysts, researchers, advisors, and consultants focused on business technology strategy. He also advises clients in a wide variety of industries around the globe on IT's role in innovation, IT organization, strategic planning, and workplace technologies.
One of Matthew's primary research objectives is to help clients overcome the people, process, and technology challenges in IT investments. His most recent research looks at the needs, attitudes, and behaviors of a changing workforce to understand how technology affects employee engagement and overall workplace experience. He also focuses on how companies achieve business outcomes using mobile technologies, knowledge management practices, and tools such as enterprise portals, social technologies, expertise networks, collaboration tools, and related software.
Considered an authority on workplace technologies, Matthew's research has been cited in the Financial Times, The New York Times, The Wall Street Journal, and numerous industry and trade publications. Matthew also frequently presents his research at major industry events and conferences.
Prior to joining Forrester, Matthew held a leadership position for more than five years in global management consulting firm McKinsey and Company's knowledge services operating group. In this role, Matthew led change management and global technology programs involving communities of practice, enterprise search, document management, enterprise portal, and expertise location services. Prior to McKinsey, Matthew cofounded and served as vice president of operations for an eCommerce startup based in Austin, Texas. Further professional experience includes six years of consulting and project management at interactive services firms — serving clients Canon USA, Dell, IBM, PCOrder, Trilogy, and Tivoli on commercial and public-sector applications.
Matthew graduated magna cum laude from the Babson College M.B.A. program with a focus on entrepreneurship and high-tech marketing strategy. Matthew has his B.A. in English and studio arts from Colgate University.

Executive Overview: The Retail eCommerce Playbook
As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

The 2012 Shop.org Annual Summit, the prestigious eCommerce confab, was held this past week in Denver. I got the chance to emcee the event and meet the keynote speakers. And the lineup was...
You may have noticed that over the last several months, Forrester analysts have been writing “playbooks,” which are holistic overviews of various aspects of our respective coverage areas....
The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social...
eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightened competition from Amazon.com, and continued market share shift to web retail....

Forrester’s “US Online Holiday Retail Forecast, 2011” launches today, revealing strong growth despite a shaky economy. November and December alone are expected to pull in...
My bearishness on F-commerce is no secret, so I may have been a little biased when I dove into my most recent research, Will Facebook Ever Drive eCommerce? Fortunately, the findings were nuanced...
Vision: The Retail eCommerce Playbook
Agile commerce promises to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All retailers will...
As the debate around mandating an online sales tax rages on, Forrester remains convinced that 2012 will see no significant national change to the current tax structure. As stated in my new...
Forrester expects US holiday season online retail sales to grow 16% year over year. Consumers are showing a willingness to spend this season, with affluent consumers driving the most growth. Almost...
As mobile Internet use has grown, so has the usage of smartphones in stores. Much of that in-store phone usage is innocuous — using store maps, for instance — but some of it is...
Okay, so it’s no Brown v. Board of Education, but for those in retail, the 1992 U.S. Supreme Court case of Quill v. North Dakota could be considered just as landmark. For the uninitiated,...
While significant media and investor interest in daily deals has fueled the hype around this business model, data from consumers indicates that daily deals are significantly challenged models. While...
Mobile Growth To Amplify Web Pre-Shopping More Than Ever
As consumers are more likely to own mobile devices and spend more of their time online than ever before, they are also likely now than ever to use the Web to support their purchases. By 2016,...

Enough with the Groupon madness this week. Let’s talk about things that actually impact our businesses. Like holidays sales to date, and in particular, a quick post-mortem on Cyber...
Forrester recently published the “State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies” report in conjunction with our friends at Shop.org. It is available on...
US Holiday Online Sales To Top $68 Billion
Forrester estimates that US holiday season online retail sales will grow 15% from 2011 to 2012. We expect consumers to show a willingness to spend this season and to use a variety of touchpoints,...
