About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Matthew is a vice president and practice leader serving CIOs and IT leadership teams for Forrester. With more than 18 years of professional experience in enterprise IT, interactive marketing, and technology markets, Matthew leads a team of analysts, researchers, advisors, and consultants focused on business technology strategy. He also advises clients in a wide variety of industries around the globe on IT's role in innovation, IT organization, strategic planning, and workplace technologies.
One of Matthew's primary research objectives is to help clients overcome the people, process, and technology challenges in IT investments. His most recent research looks at the needs, attitudes, and behaviors of a changing workforce to understand how technology affects employee engagement and overall workplace experience. He also focuses on how companies achieve business outcomes using mobile technologies, knowledge management practices, and tools such as enterprise portals, social technologies, expertise networks, collaboration tools, and related software.
Considered an authority on workplace technologies, Matthew's research has been cited in the Financial Times, The New York Times, The Wall Street Journal, and numerous industry and trade publications. Matthew also frequently presents his research at major industry events and conferences.
Prior to joining Forrester, Matthew held a leadership position for more than five years in global management consulting firm McKinsey and Company's knowledge services operating group. In this role, Matthew led change management and global technology programs involving communities of practice, enterprise search, document management, enterprise portal, and expertise location services. Prior to McKinsey, Matthew cofounded and served as vice president of operations for an eCommerce startup based in Austin, Texas. Further professional experience includes six years of consulting and project management at interactive services firms — serving clients Canon USA, Dell, IBM, PCOrder, Trilogy, and Tivoli on commercial and public-sector applications.
Matthew graduated magna cum laude from the Babson College M.B.A. program with a focus on entrepreneurship and high-tech marketing strategy. Matthew has his B.A. in English and studio arts from Colgate University.
How Market Insights Professionals Can Overcome Biases In Consumer Research
The field of behavioral economics is gaining increased attention in the marketing world. Unlike standard economic theory, which assumes that consumers are informed and make rational decisions to...

Recently, there has been concern over privacy regarding data on Facebook. Since the recent Facebook IPO, many people have been wondering if the company is facing pressure to find a new source...
Making Technographics® Segmentation Work
Consumers today have the choice of purchasing products and services from multiple brands, channels, and retailers. For that reason, understanding the underlying motivations and drivers that influence...


How Research Touchpoints Affect Consumer Spending
Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...
European Consumer Technographics®
This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....
I am delighted to announce that our annual report on The State Of Consumers And Technology: Benchmark 2012, US is now available. This report is a graphical analysis of a range of topics about...
With mobile usage becoming increasingly widespread and companies testing the water with mobile strategies, market insights professionals need to uncover consumers’ mobile behavior today and...
North American Consumer Technographics®
Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...
I’d like to share with you some of the highlights from our annual The State Of Consumers And Technology: Benchmark 2011, US report. This data-rich report is an institution in the US, covering a...
A Technographics® Data Essentials Report
Discovery is the first phase of the customer life cycle — it's the crucial time when consumers first find out about new brands, products, and services. If the "Discover" phase is successful,...
A Technographics® Data Essentials Report
For US consumers, the shopping experience has moved beyond the in-store experience and involves multiple other channels. Online shopping now accounts for a significant part of consumers' wallet share...
North American Consumer Technographics®
US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social...
As a marketer, have you struggled to identify the channels and information sources that will give you the most bang for your marketing buck? My colleague Cory Munchbach and I have just published...
Using Regression Modeling To Better Understand The Drivers Of Acquisition, Retention, And Cross-Selling In Banking
In 2012, the age of the customer is in full swing. Gone are the days when companies could simply offer their services and customers could choose to take them or leave them — today, companies...
Does your brand include Seniors (those ages 65+) in its digital marketing strategy? It should. Here’s why. Forrester recently published a demographic overview of Digital Seniors, and the...
A Technographics® Global Overview Report
The Internet plays an important role in consumers' retail habits across the world. Our 2011 data shows that the majority of global online consumers already shop online — and this isn't limited...
I just returned from the IIR Market Research Technology Event (TMRTE). These were three action-packed days of industry leaders delivering great insights on what’s important for the market...
Last week, I ran into an infographic on Ad Age about The People of Walmart. It compares the demographics of Walmart, Kmart, Kohl’s, and Target shoppers: for example, age, sex, income,...
Insights And Lessons Learned From Forrester's Social Media Behavioral Tracking Study
When it comes to gaining quantitative consumer intelligence, market insights professionals can use a wide array of methodologies — including behavioral. Many market insights professionals...

North American Consumer Technographics®
This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...
Recently, I attended the MSI Workshop on behavioral economics at the Harvard Innovation Lab. The presenters included an innovative crew: a number of academics from Harvard Business School and...
A Technographics® Global Overview Document
The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

Global Consumer Technographics®
There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia...
A Technographics® Data Essentials Document
With the majority of US adults banking online and more than one-fifth accessing their financial accounts on their mobile phones, the landscape for B2C financial services has become increasingly...