Matthew Brown

Vice President, Practice Leader serving CIOs

Matthew is a vice president and practice leader serving CIOs and IT leadership teams for Forrester. With more than 18 years of professional experience in enterprise IT, interactive marketing, and technology markets, Matthew leads a team of analysts, researchers, advisors, and consultants focused on business technology strategy. He also advises clients in a wide variety of industries around the globe on IT's role in innovation, IT organization, strategic planning, and workplace technologies.

One of Matthew's primary research objectives is to help clients overcome the people, process, and technology challenges in IT investments. His most recent research looks at the needs, attitudes, and behaviors of a changing workforce to understand how technology affects employee engagement and overall workplace experience. He also focuses on how companies achieve business outcomes using mobile technologies, knowledge management practices, and tools such as enterprise portals, social technologies, expertise networks, collaboration tools, and related software.

Considered an authority on workplace technologies, Matthew's research has been cited in the Financial Times, The New York Times, The Wall Street Journal, and numerous industry and trade publications. Matthew also frequently presents his research at major industry events and conferences.

Previous Work Experience

Prior to joining Forrester, Matthew held a leadership position for more than five years in global management consulting firm McKinsey and Company's knowledge services operating group. In this role, Matthew led change management and global technology programs involving communities of practice, enterprise search, document management, enterprise portal, and expertise location services. Prior to McKinsey, Matthew cofounded and served as vice president of operations for an eCommerce startup based in Austin, Texas. Further professional experience includes six years of consulting and project management at interactive services firms — serving clients Canon USA, Dell, IBM, PCOrder, Trilogy, and Tivoli on commercial and public-sector applications.


Education

Matthew graduated magna cum laude from the Babson College M.B.A. program with a focus on entrepreneurship and high-tech marketing strategy. Matthew has his B.A. in English and studio arts from Colgate University.

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  • Mark Bartrick
  • For Sourcing & Vendor Management Professionals

    Report:How To Negotiate A Better Microsoft Office 365 Deal

    Concentrate On Who You Are Buying For And How You Want To Buy

    As many businesses are now evaluating moving their Microsoft Office applications online and into the cloud as a way of reducing infrastructure and staffing costs, sourcing and vendor management (SVM)...

    • Downloads: 258
  • For Sourcing & Vendor Management Professionals

    Report:Business Outcomes Are The Future Of Technology Contracts

    Driving Change In The Way You Buy Products And Services

    Digital capability — mobile, social, cloud, and data and analytics — disrupts business models and value streams, introduces new competitive threats, and comes with new demands for shorter...

    • Downloads: 119
  • For Sourcing & Vendor Management Professionals

    Report:How To Reduce IBM System z Mainframe Software Costs

    Two Strategies And Six Tips To Save Money In 2012

    If your organization is running an IBM System z mainframe, there are several ways you may be able to do more with less. As a sophisticated sourcing and vendor management (SVM) professional, you've...

    • Downloads: 224
    • Comments: 2
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  • For Sourcing & Vendor Management Professionals

    Charts & Figures:A Quick Checklist To Help You Prepare For An IBM Software Negotiation

  • For Sourcing & Vendor Management Professionals

    Report:Evaluating Microsoft's Software Assurance

    Are You Making The Most Of The Benefits On Offer?

    Whether acquired via the Microsoft Select Plus agreement or Enterprise Agreement (EA), many organizations have signed up to the Microsoft Software Assurance (SA) program, but time and again we find...

    • Downloads: 102
  • For Sourcing & Vendor Management Professionals

    Blog:Is Software Pricing A Science Or An Art?

    I’ve been with Forrester for just over a month now. It’s great to be involved with our clients and communities and to be helping businesses across the world evaluate the quality of...

    • For Sourcing & Vendor Management Professionals

      Report:Best Practices: Software Contract Negotiation

      Processes: The Strategic Software Sourcing Playbook

      This report describes best practices for the negotiation process, in the context of Forrester's strategic software sourcing approach. We get many inquiry calls from sourcing and vendor management...

      • Downloads: 255
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    • For Sourcing & Vendor Management Professionals

      Report:Microsoft SQL Server 2012 Licensing Changes — What You Need To Know

      Repackaging And The Move From Per-Processor To Per-Core Licensing Will Affect The Way Your Organization Uses SQL Server

      Microsoft's recent announcements will affect the way your organization licenses its SQL Server product and what you have to pay to use it. To prepare for these changes, sourcing and vendor management...

      • Downloads: 217
    • For Sourcing & Vendor Management Professionals

      Blog:Microsoft’s Tablet And Smartphone Licensing: Still Counting Devices When The World Only Wants To Count Users

      Over the last few years, there have been fantastic advances in technology that have brought us almost a billion smartphones and tablets. These handy mobile computers give us access to our Microsoft...

      • For Sourcing & Vendor Management Professionals

        Blog:SOURCING BUSINESS OUTCOMES REQUIRES A SEA-CHANGE IN THE WAY SOURCING BUYS AND SELLERS SELL

        Over 40% of senior business executives are looking to suppliers and external parties to co-develop and deliver measureable business outcomes. Telling suppliers to forget their old pricing metrics and...

        • For Sourcing & Vendor Management Professionals

          Report:A Quick Guide To Help You Prepare For An Oracle Software Negotiation

          Three Areas You Must Understand If You Want To Save Money For Your Organization

          Next time an Oracle sales rep steps into your office, remember this: You are facing some of the more motivated and experienced sales professionals in the software industry. They are well trained to...

          • Downloads: 176
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        • For Sourcing & Vendor Management Professionals

          Report:The Emerging Third-Party Software Support Marketplace: Questions And Answers

          Find Out Which Vendors Promise To Save 50% Or More And How They Plan To Do It

          Your CIO is looking at the software budgets for next year, and the squeeze on cash is tighter than ever. He wants you to find ways to release funds currently earmarked for such prosaic things as...

          • Downloads: 158
        • For Sourcing & Vendor Management Professionals

          Blog:Microsoft — Innovator Or Aggregator?

          Vanity Fair ran a terrific article in its recent August issue, entitled "Microsoft’s Lost Decade." The gist of the article is that since 2000, Microsoft, under the guidance of CEO Steve...

          • For Sourcing & Vendor Management Professionals

            Report:A Quick Guide To Help You Prepare For An IBM Software Negotiation

            Three Areas You Must Understand If You Want To Save Money For Your Organization

            IBM has been a major player in the software industry for decades. However, instead of simplifying its pricing and licensing over the years, IBM has become more complex as its product portfolio has...

            • Downloads: 188
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          • For Sourcing & Vendor Management Professionals

            Report:A Quick Guide To Help You Prepare For A SAS Software Negotiation

            Three Areas You Must Understand If You Want To Save Money For Your Organization

            SAS's software products help organizations apply analytics to business scenarios. Now deeply embedded in many large organizations around the world, SAS has become a market leader. It's common to see...

            • Downloads: 130
          • For Sourcing & Vendor Management Professionals

            Blog:Software Audits: A Story Of Home Truths, Horror Stories, And Money

            Software audits are a bit like public transport; you can wait for ages for a bus and nothing turns up and then all of a sudden five come along at the same time. It shouldn’t surprise anyone...

            • For Sourcing & Vendor Management Professionals

              Report:Rimini Street Challenges Big Software Maintenance Fees

              The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?

              The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

              • Downloads: 212
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