Forrester

For Customer Experience Professionals

Report:Visual Site Excels At Sophisticated Analysis

Visual Site and the underlying Platform 5 technology provide the most powerful data architecture and real-time analysis tools in the industry. The product lacks one critical element for the Web...

• Downloads: 77

For Customer Experience Professionals

Report:Google Analytics Brings Basic Web Analytics To The Masses

The Forrester Wave™ Vendor Summary, Q3 2007

Google Analytics released version 2 of its product in May of this year. The tool has a simplified interface that's based on extensive user research and provides context and visualizations that make...

• Downloads: 371

For Customer Experience Professionals

Report:Omniture Delivers Powerful Web Analytics For Large Enterprises

The Forrester Wave™ Vendor Summary, Q3 2007

Omniture delivers a powerful Web analytics tool that can be tailored to meet almost any need, coupled with an experienced professional services team and the industry's most robust education program....

• Downloads: 418

For Customer Experience Professionals

Report:WebTrends Sets The Standard For Measuring Visitor Engagement

WebTrends offers a robust analytics platform that is highly customizable and a good fit for large enterprises that have the resources to understand and use the technology to its full potential. As...

• Downloads: 258

For Customer Experience Professionals

Report:HBX Analytics Offers An Easy-To-Use Tool For Business Users That Evolves For Future Needs

The Forrester Wave™ Vendor Summary, Q3 2007

Visual Site's HBX Analytics platform just barely missed the Leader designation in our evaluation of top Web analytics platforms. Why? Because it offers less flexibility than larger platforms like...

• Downloads: 81

For Customer Experience Professionals

Report:Coremetrics Delivers The Right Mix Of Features And Service

The Forrester Wave™ Vendor Summary, Q3 2007

Coremetrics is once again a Leader in our evaluation of the Web analytics market, with a solid reporting and analysis platform that strikes the right balance of usability and flexibility. The vendor...

• Downloads: 155

For Customer Experience Professionals

Report:Unica Makes A Strong Entry Into The Web Analytics Race

Unica entered the Web analytics market with its purchase of Sane Solutions in March 2006. The move is part of the company's plan to build an Online Marketing Management platform as a complement to...

• Downloads: 228

For Customer Experience Professionals

Report:ClickTracks Offers Data Visualization And Basic Analysis At A Low Price

The Forrester Wave™ Vendor Summary, Q3 2007

ClickTracks is a small Web analytics vendor that offers basic reporting, strong data visualizations, and some analysis tools — especially visitor segmentation — at a low price. The...

• Downloads: 96

For Customer Experience Professionals

Report:The Forrester Wave™: Web Analytics, Q3 2007

Buyers Must Choose The Level Of Power And Complexity That's Right For Them

Forrester evaluated the strengths and weaknesses of eight top Web analytics products against 127 criteria. Coremetrics came out as a Leader, with a product suite that balances power, usability, and...

• Downloads: 1747

For Customer Experience Professionals

Report:The Customer Experience Quality Framework

Measure Experience Quality From The Customer's Perspective

To evaluate customer experience quality, firms need a measurement framework that is complete, coherent, and looks at the world from the customer's perspective. That's why we've created Forrester's...

• Downloads: 976

For Customer Experience Professionals

Report:Measuring Rich Internet Applications

Site owners look to analytics data to help them answer key questions about the effectiveness of their rich Internet applications (RIAs). But understanding user behavior within RIAs is tricky because...

• Downloads: 319