Nate Elliott

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

As a vice president and principal analyst serving Marketing Leadership Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech; he writes columns for publications such as Mashable, Forbes, and Adweek; and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Education

Nate studied computer-mediated communication and interactive multimedia design at Cornell University.

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2 results in Reports

  • Nate Elliott
  • Corporate Strategy
  • For Marketing Leadership Professionals

    Report:Monetizing Online Video In Europe

    Balancing The Needs Of Advertisers And Users

    With European online video ad spending set to more than quadruple in the next five years — nearing €1 billion in 2013 — the majority of publishers have now set their sights on the...

    • Downloads: 312
  • For Marketing Leadership Professionals

    Report:Benchmarks And Best Practices For European Online Video Advertising

    Our June 2008 Online Video WebTrack evaluated the state of European online video advertising by reviewing 583 online video clips and 137 in-stream ads across 49 sites. Interactive marketers have more...

    • Downloads: 202