Nate Elliott

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

As a vice president and principal analyst serving Marketing Leadership Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech; he writes columns for publications such as Mashable, Forbes, and Adweek; and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Education

Nate studied computer-mediated communication and interactive multimedia design at Cornell University.

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8 results in Reports

  • Nate Elliott
  • Consumer Technographics
  • Consumer Electronics & Technology
  • For Marketing Leadership Professionals

    Report:Push Traditional Budgets Online In Emerging Markets

    Interactive Marketing Is The Best Way To Reach Attractive Consumers In The BRICs And Beyond

    Interactive marketing often takes a back seat in emerging markets, a victim of the low online penetration in these countries and of local marketing teams who lack experience with interactive tools....

    • Downloads: 280
  • For Marketing Leadership Professionals

    Report:Tap Into Social Media's Unexpected Global Hotspots

    Global Social Media Adoption In 2011 And What Interactive Marketers Should Do About It

    It's no secret that the groundswell has gone global: Internet users all over the planet have embraced social media. But there are strong differences from country to country in how people use social...

    • Downloads: 325
  • For Marketing Leadership Professionals

    Report:Global Social Media Adoption In 2011

    A Review Of Forrester's Social Technographics® Data From Around The World

    Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and...

    • Downloads: 827
  • For Marketing Leadership Professionals

    Report:Using Social Media To Create Mass Reach

    The 2010 European Peer Influence Analysis Report

    While most marketers struggle to generate reach through their social media marketing programs, a handful have unlocked the secret to finding large audiences: Mass Influencers. Our Peer Influence...

    • Downloads: 1020
  • For Marketing Leadership Professionals

    Report:Defeating Social Clutter

    Strategies For Connecting With Increasingly Overwhelmed Audiences

    As consumers' use of social media matures, a new challenge faces marketers: connecting with their target audiences in increasingly cluttered social platforms. Many interactive marketers are falling...

    • Downloads: 760
  • For Marketing Leadership Professionals

    Report:European Social Technographics® 2010

    The Rise Of The Joiners And The Conversationalists

    Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly in...

    • Downloads: 915
  • For Marketing Leadership Professionals

    Report:Viral Video Creative That Works

    The 2010 Viral Video WebTrack And Consumer Survey

    More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier....

    • Downloads: 606
  • For Marketing Leadership Professionals

    Report:User-Generated Video Contests

    Best Practices For Driving More Entries And Creating Viral Impact

    Many interactive marketers — encouraged by a string of high-profile user-generated video contests — are beginning to run online video contests of their own. These contests help marketers...

    • Downloads: 492