Nate Elliott

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

As a vice president and principal analyst serving Marketing Leadership Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech; he writes columns for publications such as Mashable, Forbes, and Adweek; and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Education

Nate studied computer-mediated communication and interactive multimedia design at Cornell University.

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5 results in Reports

  • Nate Elliott
  • Marketing Leadership
  • eCommerce
  • For Marketing Leadership Professionals

    Report:The Four Social Programs Every Marketer Should Study

    Best Practices: The Social Marketing Playbook

    In April 2014, Forrester announced the winners of the eighth annual Forrester Groundswell Awards. The awards recognize the very best in social marketing — focusing on programs that go beyond...

    • Downloads: 168
  • For Marketing Leadership Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketers treat social as something special and unique, leading them either to separate it completely from the rest of...

    • Downloads: 1868
  • For Marketing Leadership Professionals

    Report:It's Time To Integrate Facebook Into Your Marketing Site

    Using Facebook Login To Your Advantage

    This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...

    • Downloads: 434
  • For Marketing Leadership Professionals

    Report:The State Of Mobile Marketing In Europe, 2011

    Use Mobile Sites And Banners, Not Apps, To Reach The Largest Audience

    While European marketers are excited to use mobile tools, few have made mobile a key part of their interactive marketing strategy. In fact, most still aren't using mobile marketing today — and...

    • Downloads: 452
  • For Marketing Leadership Professionals

    Report:The Joy Of Text

    Using The Golden Rule Of SMS Marketing In Europe

    With nearly three-quarters of European mobile subscribers using short message service (SMS) each month — and barely one-quarter using any other mobile service — SMS remains the one mobile...

    • Downloads: 170