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Nate Elliott

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Blog: Marketing Leadership Blog

As a vice president and principal analyst serving Marketing Leadership Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech; he writes columns for publications such as Mashable, Forbes, and Adweek; and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Education

Nate studied computer-mediated communication and interactive multimedia design at Cornell University.

Research Coverage:

Branding, Facebook, Globalization & Localization, Marketing & Strategy, Marketing Measurement, Media Mix, Social Media, Twitter

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7 results in Reports

Nate Elliott
Consumer Technographics
Branding

For Marketing Leadership Professionals
Report:Power Your Brand Ecosystem With Social Media
Vision: The Social Marketing Playbook
Nate ElliottJune 29, 2012
You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...
- Downloads: 1069
- Comments: 2
- Rating:
For Marketing Leadership Professionals
Report:Objectives Are The Key To Social Strategy
Strategic Plan: The Social Marketing Playbook
Josh Bernoff, Nate ElliottJune 19, 2012
We're several years into the social marketing boom, but still many executives are going about social strategy backward: picking technologies like Facebook or Twitter first instead of focusing on what...
- Downloads: 3718
- Comments: 1
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For Marketing Leadership Professionals
Report:Customize Your Interactive Brand Ecosystem
Use Scale And Audience Trust To Prioritize Interactive Marketing Channels
Nate ElliottOctober 26, 2011
Building an effective brand ecosystem can be hard: Interactive marketers have dozens of social, mobile, and paid media channels to choose from and often limited resources to work with. To make the...
- Downloads: 632
- Comments: 1
For Marketing Leadership Professionals
Report:The Interactive Brand Ecosystem
Put Interactive Marketing At The Heart Of Your Branding Campaigns
Nate ElliottApril 20, 2011
Your customers have entered an era of interactivity; it's time for your branding campaigns to catch up. Rather than continue to develop your brand in 30-second snippets and hope you can build a...
- Downloads: 1750
For Marketing Leadership Professionals
Report:Defeating Social Clutter
Strategies For Connecting With Increasingly Overwhelmed Audiences
Nate ElliottOctober 4, 2010
As consumers' use of social media matures, a new challenge faces marketers: connecting with their target audiences in increasingly cluttered social platforms. Many interactive marketers are falling...
- Downloads: 743
For Marketing Leadership Professionals
Report:Brands Should Reach Gen Xers Through Word Of Mouth
Nate ElliottAugust 25, 2009
The once "ambivalent" Generation X — adults ages 30 to 43 — has become a mainstay of the workforce. This generation has adopted social technologies and is highly vocal as nearly half tell...
- Downloads: 609
For Marketing Leadership Professionals
Report:User-Generated Video Contests
Best Practices For Driving More Entries And Creating Viral Impact
Nate ElliottJuly 7, 2009
Many interactive marketers — encouraged by a string of high-profile user-generated video contests — are beginning to run online video contests of their own. These contests help marketers...
- Downloads: 472

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Nate Elliott

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

Industry

Region

For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

For Marketing Leadership Professionals

Report:Objectives Are The Key To Social Strategy

For Marketing Leadership Professionals

Report:Customize Your Interactive Brand Ecosystem

For Marketing Leadership Professionals

Report:The Interactive Brand Ecosystem

For Marketing Leadership Professionals

Report:Defeating Social Clutter

For Marketing Leadership Professionals

Report:Brands Should Reach Gen Xers Through Word Of Mouth

For Marketing Leadership Professionals

Report:User-Generated Video Contests

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