Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before releasing his inner entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager and practice leader of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the fundamental business changes needed in the digital economy.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

Nigel Fenwick's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Digital Business Imperative

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors ar...

    • Downloads: 224
    • Rating:
  • For CIOs

    Report: Unleash Your Digital Business

    As a CIO, you are destined to play a pivotal leadership role in the transformation of your business to a digital business. In this report, written for business leaders and originally published u...

    • Downloads: 207
    • Rating:
  • For CMO Professionals

    Report: The Future Of Business Is Digital

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors ar...

    • Downloads: 741
    • Rating:
  • For CIOs

    Report: The DNA Of The Chief Digital Officer

    While it's crucial for strong CIOs and CMOs to work in tandem to drive firms into the age of the customer, the job of chief digital officer (CDO) has recently emerged as a new role on the leader...

    • Downloads: 120
    • Rating:
  • For CIOs

    Report: Digital Business Leadership

    This is a pivotal time for CIOs — a time to step into the limelight or remain in the shadows. This report, originally written for CMOs, is a must-read for CIOs, especially those with a vis...

    • Downloads: 384
    • Rating:
  • For CIOs

    Report: Plan Strategy Around 10 Business Trends

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging bus...

    • Downloads: 2759
    • Comments: 1
    • Rating:
  • For CIOs

    Report: Industry Innovation: Retail

    Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the ...

    • Downloads: 1962
    • Rating:
  • For CIOs

    Report: Social Business Strategy

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of tod...

    • Downloads: 1806
    • Rating:
  • For CIOs

    Report: Beyond Alignment: BT Strategic Planning

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs play a vital role in business str...

    • Downloads: 1826
  • For CIOs

    Report: The CIO's Guide To Social Computing Leadership

    Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the cust...

    • Downloads: 1653
    • Rating:
View all of Nigel Fenwick's Research

Clients who work with Nigel Fenwick also work with: