Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Ever since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in retail technology marketing with Radius Retail and Transatlantic Software before becoming an entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

Since becoming an analyst, Nigel's leading-edge research has focused on business at the intersection of IT and marketing. Recognized as a visionary with insight into emerging trends, Nigel has published research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the role of technology in delivering outstanding customer experience.


Education

Nigel holds a B.A. (hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

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  • Transportation & Logistics
  • For eBusiness & Channel Strategy Professionals

    Report:Trends In Brazil's eCommerce Market

    How Online Retail In Brazil Is Evolving Differently From Other Major Markets

    Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...

    • Downloads: 826
    • Rating:
  • For CIO Professionals

    Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

    This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

    • Downloads: 26
  • For eBusiness & Channel Strategy Professionals

    Report:Latin American Online Retail Forecast, 2011 To 2016

    A Topline Look At eCommerce Growth In Brazil And Mexico

    Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...

    • Downloads: 1113
  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:Amazon Charges Hefty Commissions From Marketplace Sellers

  • For Application Development & Delivery Professionals

    Report:How To Build The Business Case For Customer Experience Improvement

    The Business Impact Of Customer Experience

    Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...

    • Downloads: 893
  • For CIO Professionals

    Report:What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of cloud...

    • Downloads: 797
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: Online Retail In Australia Will Finally Hit Its Stride

    Mobile Will Accelerate While Retailers Will Combine Speed With Scale

    Online retail is booming in Australia — and with 93% of households set to gain access to gigabit broadband in the years ahead, today's growth is just the beginning. In 2012, five trends will...

    • Downloads: 360
  • For CIO Professionals

    Report:US Tech Market Outlook For 2012 To 2013

    Improving Economic Prospects Create Upside Potential

    CIOs care about tech market trends for three reasons: 1) to understand how much other firms are spending on information and communications technologies (and where); 2) to determine where they ought...

    • Downloads: 1206
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

    Benchmarks: The Retail eCommerce Playbook

    This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this...

    • Downloads: 1790
    • Rating:
  • For Customer Experience Professionals

    Report:Customer Experience Trends: Leaders At FedEx, Time Warner Cable, And USAA Weigh In

    A Panel Discussion At The 2010 Customer Experience Forum

    Highlights of the Trends In Customer Experience panel at Forrester's Customer Experience Forum 2010 included a debate about the need for a chief customer officer (CCO), a prediction that "Web sites...

    • Downloads: 1058
  • For eBusiness & Channel Strategy Professionals

    Report:US Online Holiday Retail Forecast, 2010

    Forrester expects US holiday season online retail sales to grow 16% year over year. Consumers are showing a willingness to spend this season, with affluent consumers driving the most growth. Almost...

    • Downloads: 405
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Canadian Online Retail — 2013

    Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

    • Downloads: 200
  • For CIO Professionals

    Report:Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

    • Downloads: 449
  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 266
  • For eBusiness & Channel Strategy Professionals

    Report:The UK Online Retail Overview, 2011

    As UK Shoppers Embrace Emerging Touchpoints, Some Notable Retailers Are Ahead Of The Field When It Comes To Adapting

    The UK online retail market is the largest and most mature in Europe, but an almost daily stream of innovation is making things steadily more complex and chaotic. In a market led predominantly by...

    • Downloads: 1072
  • For CIO Professionals

    Report:The Business Impact Of Mobile Engagement

    Business Case: The CIO's Mobile Engagement Playbook

    Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

    • Downloads: 701
    • Rating:
  • For Customer Experience Professionals

    Report:Call Center Experiences Leave Consumers On Hold For Something Better

    Consumers Rate Their Satisfaction With Call Center Agent Interactions Across 13 Industries

    Consumers report low satisfaction for conversations with call center agents. PC manufacturers, TV service providers, and Internet service providers receive the brunt of their ire. The good news? The...

    • Downloads: 672
    • Rating:
  • For Customer Experience Professionals

    Report:The Customer Experience Index, 2012

    Benchmarks: The Experience-Driven Organization Playbook

    This report provides benchmarks of the quality of customer experience at major companies. It should be used to help customer experience professionals set goals and optimize as they transform their...

    • Downloads: 2820
    • Rating:
  • For Application Development & Delivery Professionals

    Report:2011 Integration Survey, Part One: Solution Deployments

    ESBs Are The Most Popular Choice

    Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...

    • Downloads: 596
  • For Application Development & Delivery Professionals

    Tool:More Than 80% Of Respondents Reported Having 100 Or More Trading Partners

  • For eBusiness & Channel Strategy Professionals

    Report:Why Every Retailer Needs An Online Marketplace

    Multichannel retailers that are looking to compete effectively with aggressive pure-play counterparts that often offer cutthroat pricing or shipping programs will find that the marketplace model is a...

    • Downloads: 612
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Survey:North American Technographics® Customer Experience Online Survey, Q4 2010 (US)

    Forrester conducted an online survey fielded in November 2010 of 7,728 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 7,728), there is 95% confidence...

    • For eBusiness & Channel Strategy Professionals

      Report:European Online Retail: Five Trends To Watch In 2013

      European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

      European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

      • Downloads: 395
    • For eBusiness & Channel Strategy Professionals

      Report:Trends In China's eCommerce Market

      How Online Retail In China Is Evolving Differently From Other Major Markets

      China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

      • Downloads: 1385
    • For Customer Experience Professionals

      Report:The Customer Experience Index, 2013

      Benchmarks: The Customer Experience Management Playbook

      How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

      • Downloads: 1410
      • Comments: 7
      • Rating:
     
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