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Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Ever since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in retail technology marketing with Radius Retail and Transatlantic Software before becoming an entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

Since becoming an analyst, Nigel's leading-edge research has focused on business at the intersection of IT and marketing. Recognized as a visionary with insight into emerging trends, Nigel has published research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the role of technology in delivering outstanding customer experience.


Education

Nigel holds a B.A. (hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

Research Coverage:

Business Technology (BT), Customer Experience Management, IT Management, IT Serving the Business, IT Talent Management, Marketing of IT, Media Mix, Social Computing, Social Media, Strategy & Strategic Planning, Strategy, Planning & Governance of IT, Web 2.0

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8 results in Reports

  • Nigel Fenwick
  • Forrsights For Business Technology

  • For CIO Professionals

    Report:Plan Strategy Around 10 Business Trends

    Business Vision: The BT Strategic Planning Playbook

    Nigel FenwickMay 2, 2012

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...

    • Downloads: 2388
    • Comments: 1
    • Rating:

  • For CIO Professionals

    Report:Beyond Alignment: BT Strategic Planning

    Redefining The CIO's Role In Developing Business Strategy

    Nigel FenwickDecember 31, 2010

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs play a vital role in business strategy...

    • Downloads: 1737

  • For CIO Professionals

    Report:Social Business Strategy: An IT Execution Plan

    Using Social Business Maturity To Chart A Course For CIOs

    Nigel FenwickApril 20, 2011

    Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

    • Downloads: 1310
    • Comments: 1
    • Rating:

  • For CIO Professionals

    Report:Develop Effective BT Strategy

    Executive Overview: The BT Strategic Planning Playbook

    Nigel Fenwick, Marc CecereMay 2, 2012

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs increasingly play a vital role in...

    • Downloads: 1073
    • Rating:

  • For CIO Professionals

    Report:Empowered Business Technology Defined

    The Future IT Organization And Its Implications For CIOs

    Khalid Kark, Bobby Cameron, Marc Cecere, Nigel Fenwick, Chip Gliedman, Craig SymonsJuly 18, 2011

    The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

    • Downloads: 826
    • Rating:

  • For CIO Professionals

    Report:CIOs: Support HEROes — Create Social Innovation Networks Using The PACT Framework

    An Empowered Report: Using Social Technologies To Empower Innovation

    Nigel FenwickNovember 22, 2010

    Customers already use social technologies to wrest power away from large corporations. Now employees are also adapting social technologies in pursuit of innovations to support these empowered...

    • Downloads: 767

  • For CIO Professionals

    Report:Social Media Use And Perceptions

    Nigel FenwickMay 21, 2010

    This data chart presents highlights from Forrester's January 2010 Global Social Media Online Survey.

    • Downloads: 16

  • For CIO Professionals

    Report:The CIO's Role In The Social Business Policy

    Policy And Procedures: The Social Business And Collaboration Playbook

    Nigel Fenwick, Ted Schadler, Rob KoplowitzAugust 24, 2012

    A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...

    • Downloads: 308
 
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