Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.


Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Patti Freeman Evans's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Executing End-To-End Mobile Services

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undert...

    • For eBusiness & Channel Strategy Professionals

      Report: Strategic Staffing For Mobile eBusiness

      As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperativ...

      • For eBusiness & Channel Strategy Professionals

        Report: The Mobile eBusiness Ecosystem

        This report outlines the stakeholder map of the mobile eBusiness playbook, which is designed to drive value through mobile services. This report should be used by eBusiness professionals to plan...

        • For eBusiness & Channel Strategy Professionals

          Report: Boost Customer Relationships Through Mobile Services

          eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBus...

          • For eBusiness & Channel Strategy Professionals

            Report: Website Functionality Benchmark 2011: Mass Merchants

            In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their custome...

            • For eBusiness & Channel Strategy Professionals

              Report: European Consumers Need Multiple Online Payment Methods

              European online buyers still use a mix of electronic and offline payment methods when purchasing on the Internet. Plastic card (e.g., credit and debit card) payment methods dominate online purch...

              • For eBusiness & Channel Strategy Professionals

                Report: Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

                Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their mer...

                • For eBusiness & Channel Strategy Professionals

                  Report: Web Site Functionality Benchmark 2010: UK Grocers

                  Forrester evaluated the grocery Web sites of the four largest UK grocers — Asda, Sainsbury's, Tesco, and Waitrose — using our Web Site Functionality Benchmark methodology. The result...

                  • For eBusiness & Channel Strategy Professionals

                    Report: Website Functionality Benchmark 2010: European Apparel Multichannel Retailers

                    Forrester evaluated the transactional websites of five European apparel retailers — Zara, H&M, Promod, Miss Sixty, and Topshop — using our Website Functionality Benchmark methodology...

                    • For eBusiness & Channel Strategy Professionals

                      Report: Western European Online Retail Forecast, 2009 To 2014

                      Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 ̵...

                      View all of Patti Freeman Evans's Research

                      Clients who work with Patti Freeman Evans also work with:

                      Recent Media Citations

                      • "Christmas Shoppers Get A Head Start"
                        • NBC Nightly News
                        • November 25, 2011
                      • "NFC-Enabled Devices Will Be Critical For Uptake Of Mobile Payments"
                        • Mobile Marketer
                        • October 20, 2011
                       
                      Loading...

                      Browse

                      About Forrester

                      Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                      Roles We Serve

                      Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

                      Analysts & Coverage Areas

                      Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                      Forrester Leadership Boards

                      Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                      Consulting

                      Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.

                      Community

                      Connect with peers and analysts, share your views, and ask questions on key business issues.

                      Blog

                      Forrester analysts weigh in on the latest business and technology news.

                      • BROWSE
                      • Register
                      • Call +1 617.613.5730
                      • Cart