Clients with organizational design or workflow challenges often look to Forrester for help. The conversations typically start with questions like, “We are considering a reorganization of our field marketing team, but there is overlap with our ABM and demand generation teams. How should we handle this?” or “We have reorganized all our demand functions under a single leader, but it hasn’t had the positive impact we expected. Why?”

Leaders fall back on a reorganization without clear purpose if they are experiencing pressure to be more effective, reduce expenses, be more thoughtful about spending, or even turn around poor revenue trends. Until you have identified the challenges and purpose for the reorganization, don’t do it — yet. Join us to discuss these issues with your peers and take away actionable items to unpack before you reorganize your teams.

Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.

Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance

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