Forrester Research : Analyst

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Peter Burris

Vice President, Research Director serving CIOs

Blog: CIO Blog

In his role as research director, Mr. Burris helps set the overall CIO role research agenda at Forrester, craft effective CIO research with our senior Forrester analysts, and ensure overall CIO research quality. His research team focuses on the evolving relationship between CIOs and CMOs, best practices in building and instituting an IT/BT strategy, BT innovation approaches to accelerate business outcomes, and social business and collaboration strategies.

His personal research includes the role of IT/BT in the age of the customer. He also contributes to the Forrester's research on social business, specifically focusing on the functional evolution of social computing tool sets and how they will be applied to conduct complex, marketing-facing work. Finally, he is a leading thinker on IT/BT adoption in business.

Previous Work Experience

Mr. Burris joined Forrester in 2008. Prior to Forrester, he held numerous senior IT, marketing, and analyst jobs at leading organizations, including the DoD, HP, and Meta Group. At Meta Group, he jointly ran research, developing the advanced and broadly adopted "adaptive infrastructure" method for implementing plastic, services-based IT infrastructure.

Education

Peter attended Yale University.

Research Coverage:

Application Development, Enterprise Marketing Platforms, Interactive Marketing Strategy and Process, Marketing Automation, Research In Motion, SOA & Web Services, Technology Product Strategies

Reports (5)
Charts & Figures (19)

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Past 18 months (3)

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For Marketing Leadership Professionals
Report:Game On: Education Product Strategists Embrace Gamification
Classroom Technology Enables New Product Innovation
Sarah Rotman EppsJanuary 26, 2012
"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...
- Downloads: 542
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For Marketing Leadership Professionals
Report:Privacy Matters For Online Advertisers
Behavioral Marketers Should Prepare To Self-Regulate Data Practices
Shar VanBoskirkSeptember 21, 2010
Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...
- Downloads: 458
For eBusiness & Channel Strategy Professionals
Report:Why The EU ePrivacy Law Will Not Kill eCommerce
Privacy Laws Force Rich Dialogue With Customers
Martin GillJanuary 27, 2012
In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...
- Downloads: 206
For Marketing Leadership Professionals
Charts & Figures:Games Should Utilize New Classroom Technologies
Sarah Rotman EppsJanuary 26, 2012
For Customer Experience Professionals
Report:The Health Insurance Customer Experience Professional's Guide To Healthcare Reform
What US Consumers Expect From Reform And How To Respond
Elizabeth BoehmSeptember 23, 2011
US online consumers are confused about health reform — and it's no wonder given the volatile political rhetoric surrounding one of the Obama administration's most controversial acts. Overall,...
- Downloads: 676
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For Marketing Leadership Professionals
Report:Privacy Laws Force Rich Dialogue With Customers
Move From On/Off Compliance Approaches To Custom Privacy Management
Anthony MullenJanuary 13, 2012
Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...
- Downloads: 328

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Peter Burris

Vice President, Research Director serving CIOs

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For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

For Marketing Leadership Professionals

Report:Privacy Matters For Online Advertisers

For eBusiness & Channel Strategy Professionals

Report:Why The EU ePrivacy Law Will Not Kill eCommerce

For Marketing Leadership Professionals

Charts & Figures:Games Should Utilize New Classroom Technologies

For Customer Experience Professionals

Report:The Health Insurance Customer Experience Professional's Guide To Healthcare Reform

For Marketing Leadership Professionals

Report:Privacy Laws Force Rich Dialogue With Customers

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