Forrester

For Marketing Leadership Professionals

Report:Social Technographics®: Business Technology Buyers

Second Annual Review Of The Social Technographics Of Business Technologists

Forrester's North American And European business-to-business (B2B) Social Technographics Online Survey, Q1 2010, of technology buyers and their social media habits shows the important, but still...

• Downloads: 2235

For Marketing Leadership Professionals

Report:Community Marketing: A New Discipline For Business Technology Marketers

Technology marketers' traditional demand generation and customer conversion playbook won't cut it in the tech market transformation from information technology (IT) to business technology (BT)....

• Downloads: 1201

For Marketing Leadership Professionals

Report:Turning Your B2B Web Site Into A Community Hub

Social Media Marketing That Is Persistent, Consistent, And Scalable

Social media is becoming a major focus in business-to-business (B2B) marketing. However, many marketers are allowing their community marketing approaches to emerge out of piecemeal technology...

• Downloads: 1144

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

• Downloads: 852

For Marketing Leadership Professionals

Report:2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons

B2B marketers continue to stretch the capabilities of social media tools as they find new ways to interactively market to business buyers. Marketers submitted their most successful programs as best...

• Downloads: 545

For Marketing Leadership Professionals

Report:Tech Marketers' Online IT Community Playbook

Making Tech Marketing Socially Correct

Online IT communities are profoundly shaping the experiences of IT professionals. Information technology vendors must participate in these communities, but engaging them incorrectly will escalate...

• Downloads: 423

For Marketing Leadership Professionals

Report:B2B Tech Marketers' Use Of Social Media And Its Business Impact

North American marketers report on social media trends in 2010.

• Downloads: 21

For Marketing Leadership Professionals

Report:Your Community Upgrade: From Experiment To Strategic Approach

Vision: The B2B Online Community Playbook

This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

• Downloads: 520
• Comments: 1

For Marketing Leadership Professionals

Report:Community Marketing Self-Assessment Tool

Do Your Technology Marketing Capabilities Align With Community Marketing Requirements?

Community marketing demands important changes to the missions, people, processes, and systems of tech industry (TI) marketing organizations in order to generate favorable business outcomes with...

• Downloads: 364
• Rating:

For Marketing Leadership Professionals

Report:Tech Marketers' 2012 Investment Plans

Money Shifts To Operations In the Tech Marketing Flywheel

Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

• Downloads: 405
• Rating:

For Marketing Leadership Professionals

Report:The Pipeline Is Less Than Half Empty

Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...

• Downloads: 304