Peter Burris

Vice President, Research Director serving CIOs

In his role as research director, Mr. Burris helps set the overall CIO role research agenda at Forrester, craft effective CIO research with our senior Forrester analysts, and ensure overall CIO research quality. His research team focuses on the evolving relationship between CIOs and CMOs, best practices in building and instituting an IT/BT strategy, BT innovation approaches to accelerate business outcomes, and social business and collaboration strategies.

His personal research includes the role of IT/BT in the age of the customer. He also contributes to the Forrester's research on social business, specifically focusing on the functional evolution of social computing tool sets and how they will be applied to conduct complex, marketing-facing work. Finally, he is a leading thinker on IT/BT adoption in business.

Previous Work Experience

Mr. Burris joined Forrester in 2008. Prior to Forrester, he held numerous senior IT, marketing, and analyst jobs at leading organizations, including the DoD, HP, and Meta Group. At Meta Group, he jointly ran research, developing the advanced and broadly adopted "adaptive infrastructure" method for implementing plastic, services-based IT infrastructure.


Education

Peter attended Yale University.

2 results in Social

  • Peter Burris
  • Technology Product Strategies
  • For Marketing Leadership Professionals

    Client Inquiry:The Pipeline Is Half Empty

    I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...

    • For Marketing Leadership Professionals

      Client Inquiry:SMB Marketing Budgets

      What percent of the SMB marketing budget is devoted to field marketing? How is the total marketing budget is split between programs and people? How is the overall budget divided among programs...

       
      Loading...

      Browse

      About Forrester

      Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

      Roles We Serve

      Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

      Analysts & Coverage Areas

      Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

      Forrester Leadership Boards

      Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

      Consulting

      Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

      Community

      Connect with peers and analysts, share your views, and ask questions on key business issues.

      Blog

      Forrester analysts weigh in on the latest business and technology news.

      • BROWSE
      • Register
      • Call +1 617.613.5730
      • Cart