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Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Research Coverage:

Brand Tactics, Consumer Mobile Activities, Customer Advocacy, Customer Experience Management, Innovation Strategies, Marketing Measurement, Measurement Methods & Techniques, Mobile Channel for Consumers, Multichannel Customer Experience, Personas & Scenarios, Usability Testing, Web Design & Usability

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Masami Kashiwagi

For Security & Risk Professionals
Report:What You Must Know About Data Privacy Regulations In Asia Pacific
Be Ready To Comply With Dynamic Regulatory Changes
Masami Kashiwagi, Andrew RoseMay 15, 2013
Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...
- Downloads: 134
For Security & Risk Professionals
Report:Japan Cloud Computing 2010: End User Adoption Trends
Masami KashiwagiSeptember 1, 2010
This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...
- Downloads: 33
For Security & Risk Professionals
Report:Lessons Learned From The 2011 Japanese Crisis
Ten Key Lessons That Can Help You Strengthen Your Business Continuity And Disaster Recovery Plans
Rachel A. Dines, Masami Kashiwagi, Stephanie BalaourasJuly 14, 2011
Earthquakes, tornadoes, monsoons, hurricanes, flooding, and other severe natural disasters have brought alarming devastation to regions around the world over the past several years. As the human,...
- Downloads: 416
For Security & Risk Professionals
Charts & Figures:Recent Data Center Investment Trends In Japan
Masami KashiwagiDecember 4, 2012
For Security & Risk Professionals
Report:Japanese Firms Refocus On Business Continuity/Disaster Recovery Post Earthquake
The Emergence Of Pay-Per-Use Models Increases Business Continuity/Disaster Recovery Adoption Rate
Masami KashiwagiNovember 4, 2011
The devastation of Japan's largest earthquake and tsunami has forced Japanese firms to focus on and invest in business continuity and disaster recovery (BC/DR). Prior to the earthquake, many...
- Downloads: 158
For Security & Risk Professionals
Report:The Data Center Services Market In Japan, 2013 To 2016
Providers Must Address Energy Efficiency And Governance To Thrive
Masami KashiwagiDecember 4, 2012
Over the past 18 months, all of the significant data center players in the Japanese market -- telcos, vendors, service providers, and systems integrators (SIs) -- have been aggressively investing in...
- Downloads: 126
For Security & Risk Professionals
Report:The Business Process Outsourcing Market In Japan
Industry Changes Will Drive Opportunities For Vendors
Masami KashiwagiSeptember 4, 2012
The business process outsourcing (BPO) adoption rate among Japanese organizations has always lagged that of North America and Western Europe, despite the relative maturity of the Japanese market. But...
- Downloads: 116
For Security & Risk Professionals
Blog:Data Privacy Regulations in Asia Pacific – Do You Know Where You Stand?
Masami KashiwagiJune 5, 2013
As part of my ongoing research into data privacy laws in Asia Pacific (AP), I spoke with chief information security officers (CISOs), consultants, lawyers, and governance, risk, and compliance (GRC)...
For Security & Risk Professionals
Report:An Overview Of The Tech Channel Landscape In Japan
Channel Partners Are Redefining Their Roles To Compete In A Changing Market
Masami KashiwagiApril 19, 2012
Japan is the second-largest IT market in the world after the US, and its channel ecosystem is increasingly becoming broader and more complex. This report provides vendor strategists with an analysis...
- Downloads: 175
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Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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For Security & Risk Professionals

Report:What You Must Know About Data Privacy Regulations In Asia Pacific

For Security & Risk Professionals

Report:Japan Cloud Computing 2010: End User Adoption Trends

For Security & Risk Professionals

Report:Lessons Learned From The 2011 Japanese Crisis

For Security & Risk Professionals

Charts & Figures:Recent Data Center Investment Trends In Japan

For Security & Risk Professionals

Report:Japanese Firms Refocus On Business Continuity/Disaster Recovery Post Earthquake

For Security & Risk Professionals

Report:The Data Center Services Market In Japan, 2013 To 2016

For Security & Risk Professionals

Report:The Business Process Outsourcing Market In Japan

For Security & Risk Professionals

Blog:Data Privacy Regulations in Asia Pacific – Do You Know Where You Stand?

For Security & Risk Professionals

Report:An Overview Of The Tech Channel Landscape In Japan

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