Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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80 results in Reports

  • Peter Wannemacher
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Channel Strategy: An Overview

    How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

    Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

    • Downloads: 2275
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking 2012

    Landscape: The Mobile Banking Strategy Playbook

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and...

    • Downloads: 1786
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of US Mobile Banking: 2011

    Mainstream Adoption Hinges On Issues With Value, Security, And Support

    Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and...

    • Downloads: 1537
  • For eBusiness & Channel Strategy Professionals

    Report:How US Banking Customers Use Different Channels

    The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines...

    • Downloads: 1367
  • For eBusiness & Channel Strategy Professionals

    Report:What Financial Functionality US Consumers Want On Mobile Devices

    Nail The Basics To Quickly Expose The Value Of The Channel

    In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of online...

    • Downloads: 1339
  • For eBusiness & Channel Strategy Professionals

    Report:The ROI Of Mobile Banking

    By-The-Numbers Business Case Is Lukewarm Today, But Advanced Functionality And Elusive Benefits Suggest Greater Returns Lie Ahead

    Consumer adoption of mobile banking has accelerated over the past few years. In the US, the proportion of online adults who are mobile bankers has quadrupled from 4% in 2006 to 16% at the end of...

    • Downloads: 1351
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Building A World-Class Mobile Banking Strategy

    Executive Overview: The Mobile Banking Strategy Playbook

    Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and features...

    • Downloads: 995
  • For eBusiness & Channel Strategy Professionals

    Report:US Consumers Continue To Show Limited Interest In Mobile Payments

    Consumer Interest Is Rising Slightly, But Mainstream Adoption Is Still Far Off

    In the US, adoption of mobile payments has been virtually nonexistent, although interest is starting to notch upward. Today, 18% of US online adults express interest in mobile payments, and yet less...

    • Downloads: 1233
  • For eBusiness & Channel Strategy Professionals

    Report:Building Next-Generation Mobile Banking

    Tools And Technologies: The Mobile Banking Strategy Playbook

    Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

    • Downloads: 1222
    • Comments: 1
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Citibank's Tablet App Transforms The Digital Banking Experience

    Advanced PFM Goes Beyond The Firm's Existing Website Offering, And The eBusiness Team Applies The Lessons To The Website

    In July 2011, Citibank officially launched its first ever tablet banking app, but the true breakthrough took place five months earlier, when eBusiness leaders at the bank began the process of...

    • Downloads: 1175
  • For eBusiness & Channel Strategy Professionals

    Report:Why Americans Research Financial Products Online But Buy Through Other Channels

    Channel Switching Is Driven Largely By Security And Support Issues

    Many US customers use multiple channels when buying financial services products, crossing channels during their path to purchase. Among online adults, 41% of financial product applicants research...

    • Downloads: 1036
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Mobile Banking Functionality Rankings

    Forrester Evaluates The Top Four Banking Providers' Client-Facing Mobile Offerings

    Mobile banking adoption is growing at a rapid rate, and banking providers continue to invest more and more resources in their mobile services. We applied our Mobile Banking Functionality Benchmark...

    • Downloads: 1073
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Investing

    Mobile is the hot channel these days. A number of investment firms have developed mobile apps, and many offer dedicated mobile Web sites. Consumer adoption is ticking up: Today, 11% of investors are...

    • Downloads: 983
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Imperative

    Vision: The Mobile Banking Strategy Playbook

    This report gives eBusiness and channel strategy professionals at banks a vision for what the future of mobile banking will be and why it is critical to develop a clear mobile strategy focused on...

    • Downloads: 977
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter

    Forrester Identifies Five Attributes Of Valuable Client Interactions Via Twitter

    Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational,...

    • Downloads: 995
  • For eBusiness & Channel Strategy Professionals

    Report:The US Life Insurance Buyer's Journey

    Most Buyers Research On The Web Or In Person; Few Apply Online

    Half of US adults own life insurance, and roughly 25 million apply for a new policy each year. The Web has recently overtaken agents as the most commonly used channel among US life insurance...

    • Downloads: 929
  • For eBusiness & Channel Strategy Professionals

    Report:The US Auto Insurance Buyer's Journey

    The Web Is Critical To Research, But Many Shoppers Cross Channels To Apply

    Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forrester's Technographics® data to analyze how millions of US adults research,...

    • Downloads: 892
    • Comments: 1
  • For eBusiness & Channel Strategy Professionals

    Report:2013 Global Mobile Banking Functionality Rankings

    Benchmarks: The Mobile Banking Strategy Playbook

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 15 retail banks in in North America, Western Europe, and Australia across more than...

    • Downloads: 874
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: American Express OPEN Capitalizes On Small Businesses' Craving For Community

    OPEN Forum, A Branded Website, Grew Out Of Offline Networking Events

    Small business owners are hungry to talk to their peers about shared needs, topics, and solutions. American Express OPEN — the small-business arm of American Express — recognized this...

    • Downloads: 782
  • For eBusiness & Channel Strategy Professionals

    Report:Who's Researching Life Insurance Online?

    Of the 3 million Americans who have researched life insurance during the past year, more than one in three used the Internet to do so, making it the second most popular research channel after...

    • Downloads: 680
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of US Small Business Banking

    Nearly Two-Thirds Of Small Businesses Use The Web For Financial Transactions

    There are more than 25 million small businesses — firms with fewer than 500 employees — in the US, and more than one in 10 US online consumers is a small business owner. The recession has...

    • Downloads: 698
  • For eBusiness & Channel Strategy Professionals

    Report:The Web Is The Critical Channel For Serving Small Business Banking Customers

    eBusiness Executives Should Focus On Web Site Functionality For Support

    Small business owners know a lot about their businesses, but they often know little about how to best manage the financial aspects of those businesses. As these small businesses grow, banks can build...

    • Downloads: 756
  • For eBusiness & Channel Strategy Professionals

    Report:The Financial Crisis Spawns One-Stop Shops

    Which Consumers Are Willing To Consolidate Products At One Firm, And What Do They Want?

    The financial crisis in the US is creating a new wave of financial supermarkets that combine banking and investing. These one-stop shops hope their greater breadth will win more customer wallet...

    • Downloads: 591
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Metrics That Matter

    Performance Management: The Mobile Banking Strategy Playbook

    To achieve key business goals — such as increasing mobile banking use and improving mobile experiences — mobile strategists at banks need to put the right metrics in place. These metrics...

    • Downloads: 670
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Canadian Mobile Financial Services: 2011

    Adoption Of Mobile Banking Is Heating Up And Portends Future Use Of Mobile Investing And Insurance Services

    Most of the "big five" banking providers have now launched mobile offerings, and clients are responding. Consumer adoption of mobile banking in Canada has risen sharply from just 1% in 2008 to 9% at...

    • Downloads: 743