Forrester Research : Analyst

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Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Research Coverage:

Brand Tactics, Consumer Mobile Activities, Customer Advocacy, Customer Experience Management, Innovation Strategies, Marketing Measurement, Measurement Methods & Techniques, Mobile Channel for Consumers, Multichannel Customer Experience, Personas & Scenarios, Usability Testing, Web Design & Usability

Reports (2)

2 results in Reports

Peter Wannemacher
Packaged Applications
Consumer Technographics
Banking

For eBusiness & Channel Strategy Professionals
Report:What Makes Credit Union Customers Different?
Greater Loyalty, More Trust, And Higher Interest In Product Purchase
Brad Strothkamp, Peter WannemacherMay 13, 2009
US credit unions currently serve more than 90 million members and control 18% of the US checking account market. Credit union customers tend to own more financial products and are more likely to...
- Downloads: 449
For eBusiness & Channel Strategy Professionals
Report:The Recession's Impact On US Consumers' Financial Behavior
The Crisis Affects Consumers' Likelihood To Switch Banks And Use Credit
Edward Kountz, Peter WannemacherFebruary 24, 2009
More than half of all US online adults say their personal financial situation has gotten worse in the past 12 months. Just one-third of these consumers think their circumstances will improve in 2009....
- Downloads: 205

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Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

For eBusiness & Channel Strategy Professionals

Report:What Makes Credit Union Customers Different?

For eBusiness & Channel Strategy Professionals

Report:The Recession's Impact On US Consumers' Financial Behavior

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