Technographics TRUE Brand Compass Analysis For Consumer Electronics
This report will compare TRUE Brand Compass results on ten leading consumer electronics brands, and help CMOs understand the TRUE dimensions that create a resilient consumer electronics brand in the 21st Century.
Established Media Brands Achieve Strong TRUE Brand Compass Results
In order to achieve mindshare and market share, media brands must be trusted, remarkable, unmistakable, and essential(TRUE) with their key customers demographic. This report will compare TRUE Brand Compass results on ten leading media brands, and help CMOs understand the TRUE dimensions that create a resilient media brand in the 21st Century.
Harmonize Your Communications Strategy For The Post-Digital Age
In the post-digital age, CMOs are increasingly challenged to create harmony across the ever proliferating marketing channels through which they must engage their consumers. As channels gains strength, so do the marketing organization silos that support them, leading to lack of messaging coordination between teams; a lack of coordination exacerbated by the speed of response that real time marketing demands. But a fragmented communications strategy leads to a fragmented customer experience and ultimately a weak and fragmented brand. This report will show CMOs how to develop a harmonized communications strategy across traditional and digital marketing channels by 1) leveraging the RaDaR marketing mix framework 2) creating a sustainable system of strategy, governance and execution.