Forrester

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Evaluate Telecom Service Providers Using A Standard Methodology

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The Forrester Wave: Innovation Management Platform, Q2 2013

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Understand The GRC Landscape Today And Prepare For Tomorrow

Failure of corporations to comply with regulations and to manage risks puts customers, employees, communities, and shareholders at risk on a daily basis.

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Create A Long Term Plan To Transform Your Organization From Transactional Procurement to strategic sourcing

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2013 US Digital Health Plan Sales Site Rankings

Forrester applies its Website Functionality Benchmark to Health Plan Websites.

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Demystifying Coalition Loyalty Programs

Successful coalition loyalty programs like Nectar and Airmiles cover a majority share of consumer spend and offer a neutral currency and loyalty card across multiple partners, covering grocery, financial services, travel, and fuel. But, to date, this model for loyalty programs has yet to catch hold in the US. And, there is some confusion in the marketplace as to what true coalition loyalty really is, and isn't. This report will explore the coalition loyalty model and its prospects in the US.

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Tablets in the Enterprise

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The Commercial Channel Software Market Overview

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Transformation Obstacles

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Big Data Builds Mobile Competitive Advantage

Details to follow.

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Customer Experience Innovation From The Outside In

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To The Victor Go The Spoils

Never has the ability to quickly develop and deliver innovative software solutions mattered more. The rise of mobile solutions as a significant customer experience channel has created great opportunities for those fast enough to respond. The pace of change has not let up in the web area either, and pressures from both ripple into areas such as legacy application renewal and packaged application tailoring. Flexible architectures are needed to accommodate unforeseeable future change and enable moving even faster in the future.  Old ways of developing and delivering software, adequate for a slower-paced age, are too slow; new approaches are rapidly evolving.  The adage "to the victor go the spoils" has never been truer; the question you have to ask yourself is "are we ready for the race?"

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Gauging Your Progress And Success

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Lead Management Requires A Business System

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The Forrester Wave: Lead-To-Revenue Platforms, Q2 2013

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The Path To Your Lean, Delivery-Enabled PMO

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Software Virtualization: What Sourcing Professionals Need To Know

There are many benefits associated with software virtualization and the majority of Forrester clients have already started their virtualization journey. But like any licensing metric, the devil is in the detail and sourcing professionals must understand the nuances of virtualization as well as the different licensing rules and policies applied by different software vendors if they want to ensure they buy right and stay compliant. This report summarizes answers to the top three software virtualization questions that we get asked by sourcing professionals.  

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Case Study: Amtrak Brings Rail Ticketing Into the 21st Century

When Amtrak’s eBusiness leader set about bringing the rail ticketing process into the 21st century, he faced a double challenge; not only was he embarking on an ambitious, multi-year program to transform Amtrak’s customer experience, but he was doing so in an environment that struggled with innovation and traditionally resisted change. The resulting solution was a mobile-enabled eTicketing system that delivers a modern, flexible and channel-agnostic customer experience while also empowering Amtrak employees to better serve customers. The results are improved customer satisfaction, increased revenues and a lower cost base – a true agile commerce success story. However, the journey was not simple. This Case Study forms part of the agile commerce Playbook and outlines the key steps to Amtrak’s success.

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Manage Change Through Data Governance

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Forrester Wave B2B Commerce Suites 2013

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The Forrester Wave: Enterprise Class Backup And Recovery Suites

Backup and recovery is the base technology that many business technology resiliency plans are built on. This wave evaluation will look at the top providers of data center backup and recovery software suites for the enterprise and evaluate them on criteria including data reduction techniques, backup options, continuity features, hardware

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Extend, Transform, And Evangelize With The Marketing Technology Office

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Creating A Killer eCommerce Organization

The Organization chapter of the Retail eCommerce Playbook.