Forrester Research : Planned Research

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PLANNED RESEARCH

Below are upcoming Forrester reports and surveys. Please note that this list does not include Quick Takes, which are driven by market events and/or client Inquiries. Dates, titles, authors, and topics of our planned research are subject to change at any time.Read full TextLess480

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Rick Holland
- Report:
  Vulnerability Management Maturity Model
  October 2013
Rob Koplowitz
- Report:
  Social Business And Collaboration Technology Guidebook
  July 2013
  53% of IT professionals surveyed consider increased investment in collaboration to be a high or critical priority. Business expectations are high and so are the stakes for the CIO. New technologies like enterprise social, collaboration workspaces and video are in demand from empowered users and if IT doesn’t respond, they’ll provision them on their own. The CIO must acknowledge the role of users in defining social business and collaboration technology requirements while still charting a strategy toward a secure, compliant and highly integrated Information Workplace. Accomplishing both requires a well-designed strategy and likely some compromise. Key guiding principles like the role of best-of-breed versus suite and a long-term cloud strategy are key strategic planning elements that need to be in place today. This document guides readers through basic foundational decision criteria on establishing a technology strategy for social business and collaboration success.
Rob Koplowitz, Ted Schadler
- Report:
  The Forrester Wave™: File Sync & Share, Q2 2012
  July 2013
Robert Brosnan
- Report:
  Extend, Transform, And Evangelize With The Marketing Technology Office
  June 2013
- Report:
  Consolidate Technology Investments To Unlock Enterprise-Wide Customer Relationship Marketing
  July 2013
- Report:
  Sequencing The Steps To Real-Time Relevance
  August 2013
- Report:
  Tear Down Barriers To Produce Cross-Channel Relationships
  September 2013
Ron Rogowski
- Report:
  Mobile Is Key To Unified Experiences
  July 2013
- Report:
  Assess Your Multichannel Experience Quality
  October 2013
- Report:
  Best And Worst Of Multichannel Experiences
  November 2013
- Report:
  Build Your Multichannel Experience Road Map
  January 2014
- Report:
  Digital Customer Experience Trends To Watch 2014
  February 2014
Shar VanBoskirk
- Report:
  The Cost Of Bad Email
  October 2013
Srividya Sridharan
- Report:
  A Guide To Analytics Sophistication
  July 2013
  The customer analytics journey requires deliberate steps to advance across key dimensions such as analytics maturity, technology implementation and use case development for activating insights. This report will outline steps to plan the timeline of implementaiton of customer analytics initiatives.
- Report:
  Analytics Investments Drive Productivity and Efficiency
  August 2013
  Success with customer analytics requires a concerted effort by the firm to use existing resources as well as invest in future people, processes, and tools. This report will guide the business case building process for customer analytics and include the benefits, costs and risks involved.
- Report:
  Three Types of Metrics Drive Customer Relationship Growth
  September 2013
  This report will highlight the type of customer metrics to track that a reflective of growth, profitability and customer experience.
- Report:
  Elevate Customer Analytics With Five Advanced Practices
  October 2013
  This report will outline advanced and emerging customer analytics techniques that are helping firms analyze customer data more effectively.
Stefan Ried, Ph.D.
- Report:
  Wave: Hybrid² Integration
  November 2013
  As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and in the cloud. The Wave helps CIOs to solve the hybrid² integration challenge between on-premise and cloud-based apps.
Stephanie Balaouras
- Report:
  TechRadar For Security Pros: Data Security And Protection
  July 2013
  Forrester uses the TechRadar methodology to make projections a decade into the future of the use of technologies in a given category. This TechRadar will focus on "data killing" technologies such as encryption, tokenization, data masking, etc. that prevent cybercriminals from monetizing stolen data and help you stay in compliance with regulations and privacy laws around the globe.
Stephen Walker
- Report:
  Plan Your Digital Money Management Evolution
  July 2013
  The Road Map chapter of the Digital Money Management playbook.
- Report:
  Assemble The Right Digital Money Management Team
  July 2013
  The Organization chapter of the Digital Money Management playbook.
- Report:
  Justify Investment In Digital Money Management
  July 2013
  The Business Case chapter of the Digital Money Management playbook. This will be a minor update of our "The Business Case For Personal Financial Management" report.
- Report:
  The State of Digital Money Management
  July 2013
  The Landscape chapter of the Digital Money Management playbook.
- Report:
  Evaluate Your Digital Money Management Capabilities
  September 2013
  The Assessment chapter of the Digital Money Management playbook.
- Report:
  Pick The Right Digital Money Management Technologies
  October 2013
  The Tools & Technologies chapter of the Digital Money Management playbook. This will be a major update of our existing "Market Overview: Personal Financial Management Solutions" report.

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PLANNED RESEARCH

Report:

Vulnerability Management Maturity Model

Report:

Social Business And Collaboration Technology Guidebook

Rob Koplowitz, Ted Schadler

Report:

The Forrester Wave™: File Sync & Share, Q2 2012

Report:

Extend, Transform, And Evangelize With The Marketing Technology Office

Report:

Consolidate Technology Investments To Unlock Enterprise-Wide Customer Relationship Marketing

Report:

Sequencing The Steps To Real-Time Relevance

Report:

Tear Down Barriers To Produce Cross-Channel Relationships

Report:

Mobile Is Key To Unified Experiences

Report:

Assess Your Multichannel Experience Quality

Report:

Best And Worst Of Multichannel Experiences

Report:

Build Your Multichannel Experience Road Map

Report:

Digital Customer Experience Trends To Watch 2014

Report:

The Cost Of Bad Email

Report:

A Guide To Analytics Sophistication

Report:

Analytics Investments Drive Productivity and Efficiency

Report:

Three Types of Metrics Drive Customer Relationship Growth

Report:

Elevate Customer Analytics With Five Advanced Practices

Report:

Wave: Hybrid² Integration

Report:

TechRadar For Security Pros: Data Security And Protection

Report:

Plan Your Digital Money Management Evolution

Report:

Assemble The Right Digital Money Management Team

Report:

Justify Investment In Digital Money Management

Report:

The State of Digital Money Management

Report:

Evaluate Your Digital Money Management Capabilities

Report:

Pick The Right Digital Money Management Technologies

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