Forrester

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The Patterns of Big Data

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Big Process Meets Big Data

How big data accelerates companies' move to more process-driven strategy and action.

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Forrsights: Workforce

Our annual survey of information workers offers insights into their preferences and uses of technology.

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Testing Tools And Vendors Landscape For Agile And Lean

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Transform your organization from transactional procurement to strategic sourcing

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Meeting The Customer Authentication Challenge

Forrester clients often face a hybrid challenge with customer-facing websites: optimizing both security and user experience. The tightest security can be a usability disaster, and the most user-friendly user identification methods can put business assets at security risk. Poor online account recovery processes are costing businesses millions of dollars in operational costs to their contact centers as well as losses due to fraud. This report provides an assessment framework that helps security professionals identify scenario-specific login security and usability issues and make improvements in both -- rather than treating them as a zero-sum game.

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Data Centers 2020

How corporate and service-provider data centers will evolve over the next 5 years.

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Future of Chromebooks

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Organization: Organizing for Effective Delivery of Customer Service

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Baseline Your Maturity

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Stairway To Heaven, Or The Road Map To Success

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Supplier Research Is Essential To Your Negotiation Preparation

Gathering market intelligence about your software suppliers is a sourcing best practice, as it empowers your negotiations and ensures you know what to ask for and when. It’s easier to do today than it's ever been; the internet has opened up a tremendous pool of data that can be quickly accessed by time-constrained sourcing professionals. Unless you know your supplier, you risk buying the wrong products from the wrong company at the wrong price and exacerbating risk. This report highlights what information you need to obtain and how to do it quickly.

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SVM’s Business Case

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The ROI Of Agility

Details to follow.

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How To Evolve Your Customer Experience Measurement Program

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Consumption Diversity Requires “Hyper-Flexible” Data Management

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Manage Change Through Data Governance

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Predictive Applications

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The Forrester Wave: Hadoop Solutions

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The Forrester Wave: Enterprise Data Warehouse

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Emerging Markets Overview: Brazil

By far the largest and most populated country in South America, Brazil’s presence on the world stage continues to win global attention and inspire awe with as must flair as Adriana Lima working the runway. As the motto on the country’s flag states, “order and progress” characterize Brazil’s steady internal development, as the wealth of natural resources and expansive labor pool have shaped the country into a leading economic power. Now, while Brazil dresses up to host the summer 2016 Olympic Games, businesses and consumers alike are turning their attention to the nation in hopes of leveraging its commercial opportunity. This emerging markets overview helps marketers understand Brazil’s consumer population by profiling the unique social, financial, and retail patterns that characterize metropolitan online adults.

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Recast Marketing Technology's Role For The Era Of The Always Addressable Consumer

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Meet The Needs Of Today's "Connected" Customer

This report will show the behaviors of today's consumers and their multi-channel habits.