PLANNED RESEARCH

Below are upcoming Forrester reports and surveys. Please note that this list does not include Quick Takes, which are driven by market events and/or client Inquiries. Dates, titles, authors, and topics of our planned research are subject to change at any time.


View By Date View By Analyst

  • December

    2013

    • Report:

      Build Out Your DLP Capabilities
      John Kindervag, Rick Holland, Heidi Shey

    • Report:

      Turning B2B Customers into Advocates
      Laura Ramos

      Peer-to-peer influence is powerful in B2B and CMOs must develop marketing strategies that engage with individuals to not only shape opinion and sentiment about the brand, but cause these individuals to take action and advocate on behalf of the brand.

    • Report:

      Building An Effective Mobile Banking Team
      Tiffani Montez

      The Organization chapter of the Mobile Banking Strategy playbook.

  • January

    2014

    • Report:

      Process Based Performance Management
      Alan Weintraub
      This document outlines the necessary process oriented aspects to measure the performance of a CM program.

    • Report:

      The Forrester Wave: Mobile Business Intelligence Platforms, Q4 2013
      Martha Bennett

      This Wave will evaluate vendors on their mobile business intelligence platforms, with criteria related to security, reporting and dashboarding, writeback, etc.

    • Report:

      Paths To 3 Dimensional Data In A 3 Dimensional World
      Michele Goetz
      This report outlines steps to define, model, and deliver data that is viable for a multitude of use cases while
      maintaining consistency across the organization

    • Report:

      Build Your Multichannel Experience Road Map
      Ron Rogowski

        

  • February

    2014

    • Report:

      The Changing Dynamics Of Value Delivery
      Paul Hagen

    • Report:

      Digital Customer Experience Trends To Watch 2014
      Ron Rogowski

       

    • Report:

      Demand Insights: The SMB Mobile Market
      Tim Harmon

    • Report:

      The Exploding E-Channel: Online Application Stores
      Tim Harmon

    • Report:

      The New Channel Economics: Financial Engineering for Channels
      Tim Harmon

  • April

    2014

    • Report:

      How Enterprise Technology Impacts Customer Experience
      Jonathan Browne

    • Report:

      The Forrester Wave: Through-Partner Marketing Automation, Q2 2014
      Jonathan Silber

  • July

    2014

  • October

    2014

     
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