Forrester

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Firms Struggle To Demonstrate Attribution Effectiveness

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The Future of Measurement in the Age of the Customer

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The State Of B2B Measurement Toolkit

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Today's Market Is Poised For M&A

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Trust Not Buzz Builds A TRUE Brand Compass

Forrester’s research shows that consumers demand more from brands in the 21^st Century.  Marketers now have a steeper hill to climb to earn consumers’ brand preference, referral and a willingness to pay a premium price.  This is the first in a series of reports that analyses Forrester’s new Consumer Technographics® brand compass data to reveal consumers expectations of brands by category.  This report will show what makes a consumer packaged goods (CPG) personal care and food and beverage categories a strong TRUE brand, one that is Trusted, Remarkable, Unmistakable and Essential.  And that Chief Marketing Officers (CMOs) must begin their quest for mindshare and market share by earning consumers’ trust not driving buzz.

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Define Your Customer Relationship Management Plan

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CM Technology Selection Framework

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European ICT Market 2013-2014: Another Year Of Tech Recession

An overview of the 2013-2014 European tech market.

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Saasing SAP

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Create And Manage An Effective Security Governance Board

This report is designed to help CISOs manage their security governance boards. Although governance committees can vary wildly, this document draws on recent research to explore the commonalities and trends while outlining the best practices relating to the set up and management of a governance board that enables consistent risk treatment and truly engages with all lines of business.

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Best-In-Class Key Performance Indicators

Details to follow.

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Must Have Analytics For B2B eCommerce

Details to follow.

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Site Search Market Overview

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InStream Audio Advertising

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Organize Your Communication and Collaboration Infrastructure

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Justifying Investment In Mobile Banking

The Business Case chapter of the Mobile Banking Strategy Playbook.

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Benchmark Your Marketing Innovation Culture

Marketing innovation is difficult due to the ever-changing customer landscape caused by digital disruption, perpetually connected customers and the shifting customer lifecycle.  To keep up with these tectonic shifts, CMOs must understand their current marketing innovation culture.  Understanding whether you are in a risk averse, pragmatic, experimenter or customerobsessed culture is the first step to accelerating your organization’s marketing innovation velocity.  This report provides a model for determining your marketing innovation culture today and a roadmap for migrating it to a faster moving culture in the future.  This report will also provide an action plan for continuously monitoring your innovation program and reinvigorating should it slow down.

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The Impact Of Innovation Labs

Marketing innovation labs are all the rage.  Companies including Staples, Walmart, Mondelez, Nike, Coca Cola, Aetna, Nestle, 7-Eleven and many more have developed innovation labs to accelerate their businesses.  The goals range from driving marketing and digital innovation culture to creating new business models that integrate digital and create new revenue streams.  This report analyzes the benefits and challenges of marketing innovation labs.  It will also discuss the innovation lab models that have been created to date, their goals and objectives.  This report will help you determine if an innovation lab is right for your organization.  It will also provide a roadmap and best practices for creating your own innovation lab.

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Get Ready For BI Change

This is the change management report of the Business Intelligence (BI) playbook for Application Development & Delivery (AD&D) professionals.

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Continuously Improve Your Emerging Technology Program

This report will discuss the long-term evolution after incorporating emerging technology into your  EA program.