Forrester

Report:

Emerging Markets Overview: Brazil

By far the largest and most populated country in South America, Brazil’s presence on the world stage continues to win global attention and inspire awe with as must flair as Adriana Lima working the runway. As the motto on the country’s flag states, “order and progress” characterize Brazil’s steady internal development, as the wealth of natural resources and expansive labor pool have shaped the country into a leading economic power. Now, while Brazil dresses up to host the summer 2016 Olympic Games, businesses and consumers alike are turning their attention to the nation in hopes of leveraging its commercial opportunity. This emerging markets overview helps marketers understand Brazil’s consumer population by profiling the unique social, financial, and retail patterns that characterize metropolitan online adults.