Contextual MarketingApril 2014
Most firms cling to traditional campaigns even as the potential of digital is in real-time, two-way interactions with individual consumers. Brands that seize this potential — Nike, Fiat, McCormick Spices, and even KrispyKreme — have built proprietary digital platforms, or contextual marketing engines. Contextual marketing engines create sticky, highly engaging environments for interaction, and yield proprietary data that can’t be replicated by traditional marketing methods.
The Top Technologies For Marketing LeadersJune 2014
A report that analyzes the social media advertising spending forecast
Top Technologies For Customer Insights ProfessionalsJune 2015
An outline of the IT and BT agendas for 2015
2015 Predictions For Customer Insights ProfessionalsNovember 2015
What does Forrester predict for your role next year? This document will outline the key changes and issues predicted in 2015.
Intelligent Enterprise Tools And Technology Must-HavesJuly 2014
Insight and speed are essential ingredients to becoming an IE. Both are derived from a myriad of technologies that have dramatically changed or didn't exist a decade ago. This report will demonstrate how some firms are leveraging technology to quickly become an IE.