Mobile Transforms Customer LoyaltyJune 2014
As companies begin to explore the brave new world beyond traditional, transactional loyalty programs, mobile plays a critical role in reaching the right members at the right time and in the right places. This report will explore how companies are and should be leveraging mobile to supercharge their loyalty initiatives.
The Loyalty Program Review Methodology 2.0August 2014
What makes a great loyalty program? This report will update our review methodology for evaluating both the outward-facing member experience and the business processes that support loyalty program execution.
The Loyalty Provider EcosystemSeptember 2014
The landscape of providers offering loyalty solutions is diverse and evolving. This report will help marketers understand the capabilities of each category of loyalty provider.
Building A Bullet-Proof Business Case For LoyaltyOctober 2014
For all of the benefits they boast, loyalty programs are expensive to build, execute, and maintain. Although marketers tell us that they expect their budgets to go up, many also tell us that it's a challenge to make the ongoing business case for additional investments. This report will help marketers understand the total cost of loyalty and bolster their approach to business case development.
Building Customer Loyalty For B2B CompaniesDecember 2014
Forrester fields an increasing number of client inquiries about B2B — namely how and if B2C principles apply. This report will provide an overview of the B2B loyalty landscape.
Organizing (And Staffing) For Loyalty Program SuccessJanuary 2015
It takes a coordinated effort from teams across the organization — including marketing, finance, customer service, and operations — to execute a loyalty program that truly recognizes, acknowledges, and rewards customers wherever they choose to interact. This report will explore the organizational inflection points and roles and responsibilities of loyalty teams required for success.