Forrester Research : Planned Research

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PLANNED RESEARCH

Below are upcoming Forrester reports and surveys. Please note that this list does not include Quick Takes, which are driven by market events and/or client Inquiries. Dates, titles, authors, and topics of our planned research are subject to change at any time.Read full TextLess480

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Emily Collins
- Report:
  Demystifying Coalition Loyalty Programs
  May 2013
  Successful coalition loyalty programs like Nectar and Airmiles cover a majority share of consumer spend and offer a neutral currency and loyalty card across multiple partners, covering grocery, financial services, travel, and fuel. But, to date, this model for loyalty programs has yet to catch hold in the US. And, there is some confusion in the marketplace as to what true coalition loyalty really is, and isn't. This report will explore the coalition loyalty model and its prospects in the US.
- Report:
  ROI and Financial Models for Loyalty Programs
  July 2013
  The financial model backing a loyalty program sets the stage for profitability and success. This report will explore common financial models for loyalty programs and maximizing a program's ROI.
- Report:
  Sophisticated Offer Management
  August 2013
  Offer management, and more specifically targeted offer management, plays a critical role in the success of loyalty programs. This report will explore the ins and outs of sophisticated offer management, including dynamic offer-creation, and real-time offer management.
- Report:
  Vision for Unstructured Loyalty
  September 2013
  Companies rely on both explicit, or programmatic, loyalty and implicit, or unstructured, loyalty to identify and drive retention, engagement, and profitability from their best customers. This report will focus on Forrester's vision for implicit loyalty and investigate questions like:
  -How do companies define and measure brand loyalty?
  -What challenges do they face when it comes to engendering loyalty?
  -What is the relationship between implicit and explicit loyalty strategies?
  
  -How do organizations make decisions about implicit and explicity loyalty investments?
  -What does the future of customer loyalty look like?
Emily Collins
- Report:
  How To Build A Road Map For Your Intelligent Customer Loyalty Program
  August 2013
  This report outlines the steps loyalty marketers must take to build a road map for improving their customer loyalty program. It will help you prioritize the most important investments for making improvements and will help you understand how to plan and coordinate supporting activities.

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PLANNED RESEARCH

Report:

Demystifying Coalition Loyalty Programs

Report:

ROI and Financial Models for Loyalty Programs

Report:

Sophisticated Offer Management

Report:

Vision for Unstructured Loyalty

Report:

How To Build A Road Map For Your Intelligent Customer Loyalty Program

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