About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Randy serves Application Development & Delivery Professionals. He is a leading expert on architectures and design approaches for building enterprise applications that are secure and resilient in the face of continuous business and technology change. This makes service-oriented architecture (SOA) one of Randy's primary focus areas. Since enterprise applications need much more than SOA, Randy led the development of Forrester's digital business architecture, which provides a broad architectural context around SOA. For seven years, Randy has been a driving force for Forrester's research on application architecture trends, concepts, patterns, and best practices.
Particular focus areas within Randy's research include general application architecture and design issues; overall SOA strategy; SOA platform and infrastructure strategy; core SOA design concepts; Web services architecture; and standards, SOA security, SOA, and Web services management. He also covers coordination and leadership of other analysts' SOA work. Randy continues to develop strategies and structures to guide enterprises' longer-term evolution toward digital business architecture.
Randy has extensive experience with enterprise architecture management and application architecture and design. Randy was a chief architect at Sprint, where he led enterprise architecture and standardization efforts, along with the analysis and introduction of application servers, component architectures, object-oriented development, application security architectures, CORBA, distributed transaction management, and other new technologies. His IT experience also includes technology leadership, management, and application development with a Big Five consultancy and in the retail and litigation support industries.
Randy received a bachelor's of business administration from Baylor University's business school, where he was named the outstanding student in computer information systems.
Strategic Plan: The Social Marketing Playbook
We're several years into the social marketing boom, but still many executives are going about social strategy backward: picking technologies like Facebook or Twitter first instead of focusing on what...

We are in the midst of a mobile mind shift. This is not just about "mobile first" or apps. This is a complete change in the psychology of consumers. In a change in behavior that can only be called...
Empowered Employees Solve Customer Problems: Find Them And Help Them
Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...

An Empowered Report: Social Media Growth Is Centered On Social Networking
While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue to...
Only Customer-Obsessed Companies Can Survive Disruption
Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery can't save you. In this age of the customer, the only...
As we published last month, people are in the midst of making a Mobile Mind Shift: The expectation that any desired information or service is available, on any appropriate device, in context, at your...
Measuring And Analyzing The Shift In Consumers' Expectations
Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

Analyzing Your Customers' Engagement Across Touchpoints
The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...