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	October 5, 2007 The $115 Billion Individual Health Insurance Opportunity A Market That Is Ripe For The Picking by Carlton A. Doty with Carrie Johnson, Julie Snyder, Brendan McGowan	Average: 9  (4 ratings)

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Executive Summary

The individual health insurance market is slowly but steadily growing, driven by the gradual erosion of employer-sponsored coverage, the rising population of uninsured, and a government that continues its efforts to expand coverage to all citizens. To grab a piece of this $115 billion market, health plan eBusiness, channel, and product management professionals need to continue performing in the B2B space while transforming to support a new B2C model.

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