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	January 20, 2006 2005 US eCommerce: The Year In Review An Overview Of Annual And Q4 US Online Retail Sales by Sucharita Mulpuru with Carrie Johnson, Brian Tesch

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Executive Summary

Online retail sales for 2005 came in at about $165 billion, a 20% lift over 2004. Holiday sales were particularly respectable, growing 23% over the same season in 2004 to $22 billion. Key takeaways emerged from the holiday season to guide the coming year: Convenience and selection continue to drive online sales demand; and increasing multichannel retail synergies will necessitate finding ways to measure and develop incentive structures for cross-channel sales. Otherwise, retailers risk hurting overall sales.

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