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	April 12, 2007 2007 Canadian Bank Public Web Site Rankings Forrester's Competitive Site Assessment Ranks Seven Canadian Banks by Brad Strothkamp with Carrie Johnson, Peter Hult	Average: 8  (1 rating)

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Executive Summary

Forrester evaluated the seven largest Canadian banks — Bank of Montreal, Canadian Imperial Bank of Commerce (CIBC), Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust — using our Competitive Site Assessment (CSA) methodology. CIBC topped this year's rankings by excelling in many of the key assessment areas, including Web site navigation and presentation, along with providing strong product content and tools.

TABLE OF CONTENTS

• Forrester's Competitive Web Site Assessment Methodology
• Ranking The Sites: CIBC Has A Strong Sales Site
• Best Practices Of Canadian Web Sites

RECOMMENDATIONS

• Four Steps To Improve Online Sales
• Supplemental Material
• Related Research Documents

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